Every user gets their own onboarding journey
Other tools build one-size-fits-all welcome tours
Product Fruits builds a different journey per persona
Most products have more than one persona.
Static tours don't.
The buyer wants proof. The end user wants speed. The admin wants control. Your one welcome tour lands on none of them.
The main problem was the user segment. Because we have premium and free users.
We have a lot of unique user types who all have different expectations when they're getting into our platform.
If someone is a buyer, I want a different journey. If someone is a normal user, I want a different journey.
Four principles that get
every user to the win that's theirs
Stop running one welcome tour for everyone. Give each user the path that fits them.
Know who they are before you show them anything
A generic welcome tour treats every user the same. Ask one question at first login and branch from the answer.
Discovery survey uncovers intent and job at first login
Onboarding branches the moment they answer
Segment follows them into every later in-app flow
Land every user on their own first win
One progress bar can't show three finish lines. Build a per-role checklist that points each user at theirs.
Per-role checklist anchors each role to their own activation milestone
Progress bar shows the finish line that's theirs, not someone else's
Checklist follows them in-app so it never gets skipped
Skip every step that isn't for them
A scripted tour drags every user through every step. Drop the ones that don't fit as they move.
Each step adapts to what the user just did
Users skip steps that aren't theirs
The path updates the moment behavior shifts
Rescue every user going quiet
Most lost users never said no. Catch each persona with the right nudge before they're gone.
Email re-engages the buyer who hasn't returned in 3 days
In-app nudge wakes the end user stalled before first value
CSM alert fires when a high-value admin gets stuck on setup
Why teams pick Product Fruits for persona-led onboarding
Skip the manual build. Hit record.
Walk through your app like you're showing a friend. Elvin (our AI) turns the recording into a journey for each persona. You edit instead of building from scratch.
You don't build five journeys. The agent runs them for you.
Every other tool makes you build the journeys and map them to personas. Product Fruits gives you the agent that runs it. One install. Every persona handled.
Agent knows them — reads role, plan, intent from signup
Agent runs them — picks each next step in real time
Agent saves them — nudges, waits, or pulls in a human when needed
Hear it from our customers
"The segmentation with the ability to push/pull data from Hubspot is very powerful. Also happy with integration into Heap."
"Product Fruits has been an incredible tool during our onboarding MVP, especially for VSB and SMB customer segments. It significantly improved onboarding efficiency through intuitive walkthroughs, tooltips, checklists and custom flows."
"I appreciate the autonomy it gives the product team. I can create tooltips, checklists, communicate product changes or new products directly through the interface, with highly flexible segmentation rules and without depends on dev team and deploys."
"Contextual triggers and segmentation are awesome features as they ensure users receive guidance when it’s relevant, improving adoption without causing noise."
G2 leader
"Behavior-based targeting and segmentation are huge help for complex use cases."
"Setting up segments in Product Fruits was easier than I expected. It's already taking work off my CS team when we onboard new customers."
"We've integrated our own platform to Product Fruits, allowing us to pass over user properties which can further be used to build segments. Elvin is a game changer for us. Currently about 50% of our support chats are being resolved automatically by Elvin."
"The ability to target specific users or segments makes it powerful. You can show the right message to the right user at the right time."
Trusted by 1,300+ teams to scale user success
Role-based journeys FAQs
What are role-based journeys?
Why do role-based journeys matter?
How does Product Fruits know which journey to show?
Can each role have its own checklist?
Can journeys change when user behavior changes?
How do role-based journeys help customer success teams?
What should we measure for role-based journeys?