Product Fruits Terms of Service

Please read these Terms of Service, the Privacy Policy available at productfruits.com/policies/privacy, and all other documents referred to herein (collectively, the "Terms") carefully before you start using the Service. When you start using the Service, sign a Service Order or click to agree to these Terms of Service when this option is made available to you, you conclude an agreement on use of the Service with Product Fruits (the "Agreement") which includes the Terms. If you do not agree to the Terms, you must not access or use the Service.

1. Definitions

  1. 1.1. "Product Fruits" refers to Product Fruits s.r.o., a company incorporated under the laws of the Czech Republic, with registered office at Rozdělovská 1999/7, Břevnov, 169 00 Prague, the Czech Republic, ID 09552618, registered under file no. C 338063 registered at Municipal Court in Prague.
  2. 1.2. Pronouns "you" and "Customer" refer to you as Product Fruits customer. If you are using the Service on behalf of a company, then you, as an individual, represent that you have authority to bind that company to the Agreement and "Customer" refers to that company. Customers fall into one or more of the following categories:
    1. "Trial Customers" use the Service during a 14-day trial period provided by Product Fruits. During the trial period, the Customer may decide to terminate the Agreement without having to pay the fees. If the Customer wants to continue to use the Service upon expiry of the trial period, the Customer has to purchase a subscription.
    2. "Paying Customers" use the Service based on a subscription purchased by the Customer and permitting that Customer to create and configure Service so that team members who work on and test Product Fruits content on their application ("Team Members") may join the workspace.
    3. "Team Members" access the Service as part of the plan purchased by the Paying Customer. Team Members do not pay for the Service, but they may be required to consent to the Terms when creating their user account or first logging in the Service. Nevertheless, only sections 3 (Use Restrictions), 4 (Account Terms), 8 (Copyright and Content Ownership), 9 (Representations and warranties), 10 (Limitation of Liability) and 11 (General Provisions) apply to access to the Service by Team Members.
  3. 1.3. "Affiliate" of a person is any person that controls, is controlled by, or is under common control with, such person. The term "control" ("controlled by") means the power to direct or cause direction of management and policies of a person, whether through the ownership of voting securities, by contract, or otherwise.
  4. 1.4. "Chargeback" means contacting bank or credit / debit card provider and rejecting, cancelling, or contesting the charge of any amount payable in connection with use of the Service.
  5. 1.5. "Customer Data" are data, instructions, materials, and other content that is provided by the Customer, or that Product Fruits receives by or through the Service. Customer Data does not include Resultant Data.
  6. 1.6. "Effective Date" is the date when the Service Order commences as agreed in the Service Order. Unless otherwise agreed, the Effective Date is the date when the Service Order is submitted by the Customer.
  7. 1.7. "Resultant Data" are statistical and performance data related to Customer's use of the Service.
  8. 1.8. "Service" means the content and services provided through https://my.productfruits.com and other services in support of the above as set out in the Service Order.
  9. 1.9. "Service Order" is any service order referencing these Terms of Service. Service Order may be executed in writing and signed by the parties, but it may also be submitted by the Customer and accepted by Product Fruits in electronic form via the Website.
  10. 1.10. "Subscription" is any of the paid subscription plans offered by Product Fruits as described on the Website.
  11. 1.11. "Term" is the term of the Agreement agreed in the Service Order and any additional term upon renewal ("Renewal Term").
  12. 1.12. "Third-Party Materials" are materials, data, products, services, or software that were not created by Product Fruits, including open-source software. Third-Party Materials include integrations with analytical platforms, CRM, chats and similar services.
  13. 1.13. "Website" is the website https://productfruits.com.

2. Service

  1. 2.1. Subject and conditioned on Customer's compliance with the Agreement, Product Fruits hereby grants the Customer a non-exclusive, non-transferable, revocable right to use the Service during the term of the Agreement, subject to the limitations and restrictions set forth herein.
  2. 2.2. Product Fruits may suspend, terminate, or otherwise deny Customer's access to or use of the Service, if:
    1. Product Fruits receives a judicial or governmental request or order that requires Product Fruits to do so, or if Product Fruits becomes aware that such an authority has enacted a new, or modified an existing, law, regulation, interpretation or decision that would make Product Fruits performance of the Agreement unlawful or otherwise illegal, or
    2. the Customer has failed to comply with the Agreement or used the Service beyond the scope of rights granted or for a purpose not authorized under the Agreement; or that the Customer is or has been involved in fraudulent or unlawful activities, or
    3. the Customer does not pay the fees when due, or Product Fruits receives a Chargeback.

3. Use restrictions

  1. 3.1. The Customer may not, and may not permit any other person to, access or use the Service except as expressly permitted by the Agreement and, in case of Third-Party Materials, the applicable third-party license terms. The Customer shall not in particular, but not exclusively:
    1. make the Service available to a third-party other than Customer's Affiliate,
    2. rent, sublicense, re-sell, assign, distribute, time share, or similarly exploit the Service,
    3. reverse engineer, copy, modify, adapt, or hack the Service,
    4. access the Service, the Documentation, or Product Fruits confidential Information to build a competitive product or service; or
    5. bypass or breach any security used by the Service or access or use the Service other than through the use of Customer's own then valid access credentials,
    6. upload, transmit, or otherwise provide to or through the Service, any information or materials that is unsolicited advertisement or content (i.e., "spam"), unlawful or contains or activates any harmful code (software, hardware, or other technology, including malware, the purpose or effect of which is to permit unauthorized access to, disrupt or otherwise harm any computer, software, hardware, or network; or prevent any other user from accessing or using the Service),
    7. damage, disable, interfere with, or otherwise harm the Service, or Product Fruits' provision of Service, or
    8. access or use the Service in manner or for purpose that infringes any intellectual property right or other right of any third party or that violates any applicable law.

4. Account Terms

  1. 4.1. The Customer is responsible for maintaining the security of its account and password. Product Fruits cannot and will not be liable for any loss or damage from the failure of the Customer to comply with this security obligation.
  2. 4.2. The Customer is responsible for all content posted and activity that occurs under its account (even when content is posted by others who have their own logins under the account of the Customer). Product Fruits does not moderate or otherwise interferes with the content of the Customer unless specifically instructed so.
  3. 4.3. The Customer may not use the Service for any illegal purpose or to violate any laws in its jurisdiction (including but not limited to copyright laws).
  4. 4.4. The Customer must provide its legal full name, a valid email address, and any other information requested in truthful manner in order to complete the signup process.
  5. 4.5. Customer's login may only be used by one person - a single login shared by multiple people is not permitted. The Customer may create separate logins for as many people as the Customer would like.
  6. 4.6. The Customer must be a human. Accounts registered by “bots” or other automated methods are not permitted.

5. API Terms

  1. 5.1. Customers may access their Service data via the Application Program Interface ("API"). Any use of the API, including use of the API through a third-party product that accesses the Service, is bound by the terms of this Agreement plus the following specific terms:
    1. the Customer expressly understand and agree that Product Fruits shall not be liable for any damages or losses resulting from the Customer's use of the API or third-party products that access data via the API.
    2. Abuse or excessively frequent requests to the Service via the API may result in the temporary or permanent suspension of the Customer's account's access to the API. Product Fruits, in its sole discretion, will determine abuse or excessive usage of the API. Product Fruits will make a reasonable attempt via email to warn the account owner prior to suspension.

6. Payment, Refunds, Upgrading and Downgrading Subscription plan

  1. 6.1. Subscriptions are based on the number of Monthly Active Users (MAU). The MAU is a number of unique individuals for whom the Service is initialized on the Customer's application within a given calendar month. Each user is identified by a unique ID, ensuring that multiple logins by the same individual do not increase the MAU count. Additional details on how MAU is determined can be found at https://help.productfruits.com/en/article/identifying-users. Subscription plans also offer distinctive features described in the price list. Customer acknowledges that downgrading its plan may cause the loss of features or capacity of its account, Product Fruits shall not be liable for any loss of features, functionality or capacity resulting from Customer's downgrade of its plan.
  2. 6.2. The MAU level chosen by the Customer is an estimate. Product Fruits shall have the right to monitor and calculate the number of MAU on an ongoing basis, and Customer agrees to promptly pay for any excess usage above their chosen MAU level in accordance with this Agreement. If number of the MAU exceeds Customer's current Subscription plan size, Product Fruits reserves the right to charge the Customer as follows:
    1. In case of yearly Subscription, Product Fruits reserves the right to charge the Customer for the Subscription plan size that corresponds to the number of MAU on a pro rata basis for the remaining months in the Customer then-current Term, commencing the month following the month in which the limits were exceeded.

      For example: Product Fruits offers MAU levels of “up to 1,500” and “up to 3,000”. If the Customer has a yearly Subscription for 1,500 MAU starting in January and exceeds the limit in March by reaching 1,900 MAU, Product Fruits will calculate the fee difference between 1,500 MAU and 3,000 MAU for the remaining Term and charge the Customer the pro-rated difference for the remaining 9 months of the yearly Subscription (from April till December).
    2. In case of monthly Subscription, Product Fruits reserves the right to charge the Subscription plan size that corresponds to the number of MAU from the following Renewal Term.

      For example: Product Fruits offers MAU levels of “up to 1,500” and “up to 3,000”. If the Customer has a monthly Subscription for 1,000 MAU and exceeds the limit in January by reaching 1,900 MAU, Product Fruits will charge the Customer for the corresponding Subscription plan size for 3,000 MAU starting from February.

      The obligation to pay the fees corresponding to such MAU level is not tied to Customer's actual use of all available MAU. Unless expressly set forth herein, the fees are non-cancelable and non-refundable.
  3. 6.3. Unless the parties agree on specific pricing in the Service Order, the Customer shall pay the fees in accordance with the currently effective price list available on the Website. Product Fruits may change the price, institute new fees, or increase the fees for Renewal Term by providing written notice to the Customer. Any such changes will take effect at the start of the next billing cycle or Renewal Term, whichever comes first.
  4. 6.4. The Customer shall make all payments via Stripe payment gateway. Customer hereby agrees to the terms and conditions of Stripe services available at https://stripe.com. Payment instructions will be displayed immediately after the Service Order is submitted. Product Fruits will issue and send the invoice to the Customer after the order confirmation. In case of Renewal Term and payment for exceeding MAU, the fees will be charged automatically to the payment method Customer last selected.
  5. 6.5. All fees are exclusive of all taxes, levies, or duties imposed by taxing authorities, and the Customer shall be responsible for payment of all such taxes, levies, or duties, excluding only United States (federal or state) taxes. Where required by applicable law, Product Fruits will collect those taxes on behalf of taxing authority and remit those taxes to taxing authorities.
  6. 6.6. Product Fruits reserves the right to immediately suspend access to the Service, without prior notice, in the event Product Fruits receives notice of Chargeback. Chargeback will be considered a breach of Customer's payment obligations. Product Fruits may take reasonable steps to restrict Customer's future access to our Service if Product Fruits believes that Customer has maliciously requested Chargeback.

7. Cancellation and Termination

  1. 7.1. The Customer is solely responsible for properly canceling its account. An email or phone request to cancel the account is not considered cancellation. Customer can cancel the account directly from the administration. Such cancellation does not effect the Subscription and the obligation to pay the fees that remain in effect until expiration of the current Term in accordance with the Agreement
  2. 7.2. Initial Term commences on the Effective Date. Unless otherwise agreed, the Term will automatically renew for additional successive Renewal Terms of the same length as the previous one unless earlier terminated pursuant to the Agreement's express provisions or either party gives the other party written notice of non-renewal at least 30 days prior to the pending Term or Renewal Term in case of yearly subscription or on the last day of the then-current term in case of monthly Subscription. Each renewal term is subject to payment of relevant fees.
  3. 7.3. In addition to any other express termination right set forth in the Agreement:
    1. either party may terminate the Agreement effective on written notice to the other one, if the other one materially breaches the Agreement and such breach is incapable of cure, or remains uncured 30 days after the non-breaching party provides the breaching party with written notice of such breach, and
    2. Product Fruits may terminate the Agreement, effective on written notice, if the Customer: (i) fails to pay any amount when due hereunder, (ii) breaches any obligations or restrictions under Sections 3 or 4, (iii) files, or has filed against the Customer, a petition for voluntary or involuntary bankruptcy or otherwise becomes subject, voluntarily or involuntarily, to any proceeding under any domestic or foreign bankruptcy or insolvency law, makes or seeks to make a general assignment for the benefit of its creditors; or applies for or have appointed a receiver, trustee, custodian, or similar agent appointed by order of any court of competent jurisdiction to take charge of or sell any material portion of its property or business.
  4. 7.4. Upon termination of the Agreement, except as expressly otherwise provided herein:
    1. Customer shall immediately cease all use of the Service,
    2. All Customer content will become inaccessible; Product Fruits may within 30 days destroy and permanently erase all Customer Data and Confidential Information, provided that, for clarity, this obligation does not apply to any Resultant Data. This information cannot be recovered once it has been permanently deleted.
    3. if the Customer terminates the Agreement pursuant to Section 7.3 (a), it will be relieved of obligation to pay the fees attributable to the period after the effective date of such termination, in all other cases all fees that would have become payable had the Agreement remained in effect until expiration of the current Term will become immediately due and payable, and the Customer shall pay such fees, together with all previously accrued but not yet paid fees. If Product Fruits is unable to charge them automatically to the payment method the Customer last selected, the Customer will pay the amount on receipt of Product Fruits invoice therefore.
  5. 7.5. The rights and obligation of the parties in the Agreement that, by nature, should survive termination or expiration of the Agreement, will survive any expiration or termination of the Agreement.

8. Copyright and Content Ownership

  1. 8.1. All data provided by the Customer shall remain the sole and exclusive property of the Customer. Nothing in this Agreement shall be construed as transferring, by implication or otherwise, any ownership rights in Customer data to Product Fruits. Product Fruits is granted only a limited, non-exclusive license to process and use Customer data as necessary to perform its obligations under this Agreement and only for purposes explicitly agreed upon by the Customer.
  2. 8.2. The Customer is responsible for all content posted and activity that occurs under its account (even when content is posted by others who have their own logins under the account of the Customer). Product Fruits does not moderate or otherwise interferes with the content of the Customer unless specifically instructed so. All content posted on the Service must comply with copyright law of the Czech Republic, namely with the Act No. 121/2000 Coll., the Copyright Act.
  3. 8.3. Nothing in the Agreement grants the Customer any license or other right to any intellectual property rights in or relating to the Service, or Third-Party Materials, even in case of customer requested changes. All rights to the Service and the Third-Party Materials are and will remain with Product Fruits and the respective rights holders. Customer does not acquire any rights except as expressly set forth in Section 3.1 or in the applicable third-party license terms. By entering into the Agreement or, as the case may be, by creation of such data, the Customer assigns to Product Fruits all rights relating to statistical and performance data related to Customer's use of the Service. Product Fruits reservess the right to refuse or remove any content that violates applicable provisions of law or any third-party rights and that is available via the Service.
  4. 8.4. By agreeing to these Terms of Service, the Customer grants Product Fruits a worldwide, royalty-free, non-exclusive permission to use Customer's name, trade names, trademarks, and logos (collectively, "Customer's Marks") in marketing materials of Product Fruits, which permission shall survive the termination of this Agreement. This includes Website content, promotional materials, and presentations, specifically for the purpose of identifying you as a user of the Service and for promoting Product Fruits' products and services. Product Fruits may use Customer's Marks in ways such as listing the Customer as a customer and featuring Customer's Marks in Product Fruits' case studies. Product Fruits commits to use Customer's Marks in a manner that is respectful and neither misleading nor detrimental to your brand and reputation.

9. Personal data processing

  1. 9.1. The Parties acknowledge and agree that any processing of personal data by Product Fruits on behalf of the Customer shall be governed by the Data Processing Agreement attached as Annex 1 to this Agreement. In the event of any conflict between the DPA and this Agreement, the DPA provisions shall prevail with respect to the processing of personal data.
  2. 9.2. Except as otherwise provided in this Agreement or the DPA, all Customer Data remains the property of the Customer. Product Fruits shall process Customer Data only as set out in the DPA, in accordance with the Customer's lawful instructions, and for no other purpose.
  3. 9.3. Product Fruits undertakes to implement and maintain appropriate technical and organizational security measures to protect Customer Data against accidental, unauthorized, or unlawful access, disclosure, or alteration, as further specified in the DPA and Annex 1.

10. Representations and warranties

  1. 10.1. The Customer represents and warrants to Product Fruits that the Customer owns the necessary rights and consents relating to the Customer Data so that, as received by Product Fruits and processed in accordance with the Agreement, they do not and will not infringe, misappropriate, or otherwise violate any intellectual property rights, or any privacy or other rights of any third party or violate any applicable law.
  2. 10.2. The Service is provided "as is." To the maximum extent permitted under the applicable law, Product Fruits specifically disclaims all implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement, and all warranties arising from course of dealing, usage, or trade practice. Without limiting the foregoing, Product Fruits makes no warranty of any kind that the Service, or any products or results of the use thereof, will meet your or any other person's requirements, be available or operate without interruption, achieve any intended result, be compatible or work with any software, system, or other service, or be secure, accurate, complete, or error free. All Third-Party Materials are provided "as is" and any representation or warranty of or concerning any Third-Party Materials is strictly between you and the third-party owner or distributor of the Third-Party Materials. Service does not replace the need to maintain regular data backups or redundant data archives. Product Fruits have no obligation or liability for damage, corruption, or recovery of Customer Data.

11. Limitation of Liability

  1. 11.1. To the maximum extent permitted under the applicable law, in no event will Product Fruits or any of its affiliates, licensors, service providers, or suppliers be liable under or in connection with the Agreement or its subject matter under any legal or equitable theory, including breach of contract, tort (including negligence), strict liability, and otherwise, for any: (a) loss of production, use, business, revenue, or profit or diminution in value; (b) impairment, inability to use or loss, interruption, or delay of the Services; (c) loss, damage, corruption, or recovery of data; (d) cost of replacement goods or services; (e) loss of goodwill or reputation; (f) consequential, incidental, indirect, exemplary, special, enhanced, or punitive damages, regardless of whether the Customer was advised of the possibility of such losses or damages or such losses or damages were otherwise foreseeable, and notwithstanding the failure of any agreed or other remedy of its essential purpose.
  2. 11.2. To the maximum extent permitted under the applicable law, in no event will the collective aggregate liability of either party and its affiliates, licensors, service providers, and suppliers arising out of or related to the Agreement, whether arising under or related to breach of contract, tort (including negligence), strict liability, or any other legal or equitable theory, exceed 100% the total amounts paid to Product Fruits under the Agreement in the 12 month period preceding the event giving rise to the claim. The foregoing limitations apply even if any remedy fails of its essential purpose.
  3. 11.3. The Customer shall indemnify, defend, and hold Product Fruits, its officers, directors, employees, and Affiliates harmless from and against any and all third-party claims, demands, suits, or proceedings (“Claims”), and all related liabilities, damages, settlements, penalties, fines, costs, or expenses (including reasonable attorneys' fees and other litigation expenses) arising out of or related to (i) Customer's breach of this Agreement, (ii) Customer's violation of any applicable law or regulation in connection with its use of the Service, or (iii) any infringement or misappropriation of any intellectual property right or other right of a third party by the Customer data.

12. General Conditions

  1. 12.1. In no event will Product Fruits be liable for any failure or delay in performance of the Agreement, when and to the extent such failure or delay is caused by any circumstances beyond Product Fruits reasonable control, including acts of God, flood, fire, earthquake, war, terrorism, cyber-attack (including DDoS), invasion, embargoes, strikes, passage of law, including imposing an embargo, export or import restriction, quota, or other restriction or prohibition or any complete or partial government shutdown, or national or regional shortage of adequate power or telecommunications or transportation. Product Fruits may terminate the Agreement if a force majeure event continues for a period of 30 days or more.
  2. 12.2. The failure of Product Fruits to exercise or enforce any right or provision of the Terms of Service shall not constitute a waiver of such right or provision. The Terms of Service constitutes the entire agreement between the Customer and Product Fruits and govern the Customer's use of the Service, superseding any prior agreements between the Customer and Product Fruits (including, but not limited to, any prior versions of the Terms of Service). In the event of a conflict between the documents constituting the Agreement, the documents shall apply in the following order: (i) Service Order, (ii) Terms of Service, (iii) remaining documents in order of their appearance in the Terms.
  3. 12.3. By agreeing to these Terms of Service, the Customer grants Product Fruits a worldwide, royalty-free, non-exclusive permission to use Customer's name, trade names, trademarks, and logos (collectively, "Customer's Marks") in marketing materials of Product Fruits, which permission shall survive the termination of this Agreement. This includes Website content, promotional materials, and presentations, specifically for the purpose of identifying you as a user of the Service and for promoting Product Fruits' products and services. Product Fruits may use Customer's Marks in ways such as listing the Customer as a customer and featuring Customer's Marks in Product Fruits' case studies. Product Fruits commits to use Customer's Marks in a manner that is respectful and neither misleading nor detrimental to your brand and reputation.
  4. 12.4. Questions about the Terms of Service should be sent to support@productfruits.com.
  5. 12.5. This Agreement shall be governed by, construed and interpreted in accordance with the laws of the Czech Republic, without giving effect to any principles of conflicts of law. Any legal suit, action, or proceeding arising out of or related to the Agreement will be instituted exclusively in the courts of the Czech Republic, and each of us irrevocably submits to the exclusive jurisdiction of such courts in any such suit, action, or proceeding.
  6. 12.6. Product Fruits may amend the Terms at its sole discretion. Product Fruits will notify the changes by email or through the Platform. All changes shall take effect on the date specified, which shall be at least 14 days from the date of notification of the changes and shall apply to all subsequent use of the Service. If the Customer does not agree to the changes, the Customer may terminate the Agreement effective upon the expiration its currently pending Term, which notice must be delivered to the Product Fruits prior to the effective date of the change. In the event of notice under this paragraph, the Terms currently in force shall apply during the notice period. Customer's continued use of the Service after the effective date shall mean that the Customer accepts and agrees to the changes.

Attachment 1: DATA PROCESSING AGREEMENT

By concluding Agreement, the Customer agrees also with this Data Processing Agreement (the “DPA”).

1. INTRODUCTORY PROVISIONS

  1. 1.1. Capital letters. Words starting with capital letters shall have the same meaning as set out in the Agreement or any other annex referred to in the Agreement, unless otherwise stated in the DPA.
  2. 1.2. Replacement. This DPA shall replace any comparable or additional rights relating to processing of personal data by Product Fruits as personal data processor (including any existing data processing addendum to the Agreement).
  3. 1.3. Processing of personal data as personal data processor. Product Fruits mainly processes personal data on behalf of the Customer based on the provision of the Services ordered by the Customer or stipulated in the Agreement, thus, Product Fruits acts as a processor (or sub-processor) of personal data in relation to the Customer. The processing activities done by Product Fruits arises from the Agreement or from documented requests done by the Customer during provision of the Services via the platform available at https://productfruits.com/ (the “Platform”).
  4. 1.4. Privacy laws. The following DPA is in accordance with Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC and with other relevant privacy laws (hereinafter together as "Privacy laws").
  5. 1.5. Authorisation to process personal data. The Customer hereby authorizes Product Fruits to process the personal data of the data subjects provided by the Customer within the framework of the provision of the Services, to the extent set out in this DPA. Product Fruits will process personal data for the Customer based on the Customer's documented instructions and to the extent necessary for the proper performance of the obligations of Product Fruits under the Agreement.
  6. 1.6. Customer responsibility. If Product Fruits acts as the personal data processor, the Customer is responsible for fulfilling all obligations in relation to the processing of personal data, in particular for properly informing data subjects about the processing of personal data, obtaining consent to the processing of personal data, if necessary, handling requests from data subjects regarding the exercise of their rights (such as the right to information, access, correction, erasure, restriction of processing, objection, etc.). Product Fruits will assist the Customer in fulfilling these obligations via the Platform or via documented requests of the Customer. However, Product Fruits is not responsible at any way for the accuracy and legality of the activities carried out by the Customer.

2. SUBJECT MATTER OF PROCESSING, CATEGORY OF DATA SUBJECTS AND TYPE OF PERSONAL DATA

  1. 2.1. Subject matter of the processing. The subject matter of processing of below defined personal data by Product Fruits is the performance of the Services pursuant to the Agreement.
  2. 2.2. Types of personal data. Under the subject matter of fulfilment of duties under the Agreement and providing the Services, those personal data may be processed in accordance with this DPA:
    1. e-mail address;
    2. type of industry and size of the data subject or their company;
    3. other personal data uploaded or used in any other way by the Customer, or
    4. the personal data to which type, extent and details are determined and controller by the Customer in its sole discretion during provision of the Services.
  3. 2.4. Categories of data subjects. Personal data will be processed about these categories of data subject:
    1. employees (and other workers and persons acting on behalf of the Customer) of the Customer;
    2. persons to which the Customer created account in the Platform;
    3. customers and other users of the Customer to which the Services are used;
    4. other persons about whom the Customer has provided personal data to Product Fruits during provision of the Services and whose personal data has been recorded or will be provided or otherwise processed in accordance with the provision of the Services to the Customer.

3. NATURE AND PURPOSE OF PROCESSING

  1. 3.1. Nature of the processing of personal data. Product Fruits will process personal data in an automated, electronic manner, whereby the processing will consist of accessing the personal data as part of the provision of the Services, viewing the personal data, storing personal data, structuring personal data, accessing personal data to the Customer on demand and other activities which by their nature correspond to the provision of the Services to the Customer. The nature of the processing of personal data results from:
    1. the concluded Agreement;
    2. the requests of the Customer or users using the Platform on behalf of the Customer;
    3. any other documented instructions provided by the Customer.
  2. 3.2. Purpose of processing. The purpose of the processing is to provide the Services as defined in the Agreement to the Customer and other purposes which may arise from the scope of provision of the Services to the Customer.

4. DURATION OF THE PROCESSING

  1. 4.1. Duration of processing of personal data. The processing of personal data will be carried out for the duration of the Agreement, or for as long as the Customer instruct Product Fruits, in connection with the performance of the Agreement. Product Fruits undertakes to comply with the obligations set out in the data protection laws for the entire duration of the Agreement, unless it is clear from the Agreement that they are to continue after its termination.
  2. 4.2. Return and deletion of personal data. Product Fruits shall return personal data to the Customer according to the written instruction of the Customer (also including instructions made by e-mail) in the format defined by Product Fruits. If the Customer does not instruct Product Fruits to return personal data within 30 days after the Agreement is terminated, Product Fruits will, to the extent allowed by applicable law, delete all personal data that is being solely processed by Product Fruits as personal data processor.

5. OTHER RIGHTS AND OBLIGATIONS OF PRODUCT FRUITS

  1. 5.1. Set of obligations to Product Fruits. In processing personal data, Product Fruits is obliged to:
    1. process personal data solely on the basis of documented instructions of the Customer; for the avoidance of doubt, the processing of personal data in accordance with obligations of Product Fruits under the Agreement shall be deemed to be carried out in accordance with the Customer's instructions;
    2. follow the Customer's instructions regarding the transfer of personal data to a third country or an international organisation, unless such processing is already required by European Union or Member State law to which Product Fruits is subject, in which case Product Fruits shall inform the Customer of this legal requirement prior to processing, unless such legislation prohibits such information for important reasons of public interest;
    3. process personal data in the EU or EEA, with the exception of the third country sub-processors which are approved according to the Article 6.6. of this DPA and ensure mechanisms for sharing of personal data to third countries;
    4. ensure that persons authorised to process personal data are bound by an obligation of confidentiality or are subject to a legal obligation of confidentiality;
    5. taking into account the nature of the processing, assist the Customer through appropriate technical and organisational measures, where possible, to comply with the Customer's obligation to respond to requests to exercise the rights of data subjects; the specific rules on handling data subjects request are stipulated in the Article 6.2 of this DPA;
    6. assist the Customer in complying with the Customer's obligations to (i) ensure the level of security of the processing, (ii) report personal data breaches to the Data Protection Authority and, where applicable, to data subjects, (iii) assess the impact on the protection of personal data and (iv) carry out prior consultation with the Data Protection Authority, all taking into account the nature of the processing and the personal data held by Product Fruits;
    7. in accordance with the Customer's decision, delete all personal data upon termination of the provision of performance under the Agreement, and delete existing copies, unless the law of the European Union or a Member State requires the storage of the personal data in question;
    8. allow the Customer or a person authorised by the Customer to check (including audit or inspection) compliance with this DPA, in particular the obligations for processing personal data arising therefrom, and shall contribute to such controls as reasonably instructed by the Customer or the authorised person; the specific rules for audits are set out in Articles 6.3, 6.4 and 6.5 of this DPA; and
    9. provide the Customer with all information that can reasonably be expected from Product Fruits to prove that the obligations set out in the GDPR and other data protection legislation have been met.
  2. 5.2. Data subject requests. Product Fruits shall, to the extent legally permitted, promptly notify the Customer if Product Fruits receives a request from a data subject to exercise right of access, right to rectification, restriction of processing, erasure, data portability, object to the processing, or its right not to be subject to an automated individual decision making. In addition, to the extent that the Customer, in its use of the Services, does not have the ability to address a data subject request, Product Fruits shall upon the Customer's request provide commercially reasonable efforts to assist the Customer in responding to such data subject request, to the extent Product Fruits is legally permitted to do so and the response to such data subject request is required under Privacy laws. To the extent legally permitted, the Customer shall be responsible for any costs arising from Product Fruits's provision of such assistance and shall be responsible for correct handling of such request.
  3. 5.3. Security attestations and audit. The Customer is mainly entitled to monitor, and from time to time, including prior to the commencement of the data processing by Product Fruits, audit Product Fruits's compliance with Privacy laws and the Agreement, and may perform this right by obtaining information from Products Fruits to provide security attestations and audits such as ISO 27001 and SOC2 and inspecting the stored data and systems as well as other specified under the rules set in Article 6.4. and 6.5. of this DPA.
  4. 5.4. Rules for audit. The Customer shall send any request for an audit (check) exclusively to Product Fruits's e-mail address privacy@productfruits.com, at reasonable intervals. Upon receipt of an audit request, Product Fruits and the Customer shall agree in advance on (a) the possible date of the audit, security measures and how to ensure compliance with confidentiality obligations during the audit, and (b) the expected start, extent and duration of the audit. If no agreement is reached within 30 days of the date of the request, Product Fruits shall determine the terms of the audit.
  5. 5.5. Auditor. Product Fruits may object in the written form to any auditor (authorised person) appointed by the Customer if, in Product Fruits's opinion, the auditor is not sufficiently qualified, is not independent, is in a competitive position with Product Fruits or is otherwise manifestly unsuitable. Following an objection, the Customer shall be obliged to appoint another auditor or to carry out the audit itself. The Customer shall promptly notify Product Fruits with information regarding any non-compliance discovered during an audit.
  6. 5.6. Sub-processors. The Customer agrees with the involvement of other sub-processors in the processing of personal data. Depending on the type of the Services provided or requested by the Customer, Product Fruits may use other sub-processors or share personal data with other personal data recipients. The Customer hereby agrees that Product Fruits will involve sub-processors:
    1. Amazon Web Services EMEA SARL providing cloud hosting services (personal data are stored on EU hosting centre;
    2. HubSpot, Inc. providing CRM where data of the Customer is stored for the purpose of provision of the Services. The EU data centre is used for storage and the company is registered under Data Privacy Framework;
    3. AC PM LLC (Postmark) providing e-mailing services in connection with the Services. This company is registered under Data Privacy Framework.
  7. 5.7. Objections to involvement of other sub-processors. Product Fruits shall inform the Customer in written form set by Product Fruits about the involvement of the additional sub-processor before the involvement of the additional sub-processor, and the Customer may object to the involvement of the additional sub-processor within 10 business days after notification. If the Customer does not object within the time limit, Product Fruits will engage the additional sub-processor. If the Customer objects, Product Fruits will assess the objection and, if it finds it justified, it will not engage the additional sub-processor or make commercially reasonable change to the Customer's configuration or use of the Services to avoid processing by such sub-processor. If change is not possible, Product Fruits may terminate the contractual relationship with the Customer (or part of it) or not provide the part of the Services to which the additional sub-processor is linked, without being in default or in breach of any obligation. Product Fruits will refund the Customer any prepaid fees covering the remainder of the term of such Agreement following the effective date of termination with respect to such terminated Services, without imposing a penalty for such termination on the Customer.
  8. 5.8. Obligations to other sub-processors. If Product Fruits engages another sub-processor to process personal data, this other sub-processor must contractually commit to the same obligations to protect personal data as those agreed between the Customer and Product Fruits, to implement appropriate technical and organisational measures.
  9. 5.9. Liability for sub-processor. Product Fruits shall be liable for the acts and omissions of its sub-processors to the same extent Product Fruits would be liable if performing of the Services of each sub-processor is done directly under the terms of this DPA, except as otherwise set forth in the Agreement.
  10. 5.10. Costs related to the performance of the DPA. Unless otherwise agreed in written form between Product Fruits and the Customer, the Customer shall bear their own costs associated with the performance of the DPA.
  11. 5.11. DPIA. If, pursuant to Privacy laws, the Customer are required to perform a data protection impact assessment or prior consultation with a regulator, at the Customer's request, Product Fruits will provide such documents as are generally available for the Services (this DPA, the Agreement, Certifications). Any additional assistance shall be mutually agreed between the Customer and Product Fruits.
  12. 5.12. Records of processing activities. Each party is responsible for its compliance with its documentation requirements, in particular maintaining records of processing where required under Privacy laws. Each party shall reasonably assist the other party in its documentation requirements.

6. SECURITY OF PERSONAL DATA AND PERSONAL DATA BREACHES

  1. 6.1. Obligation to secure personal data. Product Fruits has adopted and maintains technical and organizational measures to prevent unauthorized or accidental access to, modification, destruction or loss of personal data, unauthorized transmissions, other unauthorized processing or other unauthorized misuse of personal data. Product Fruits regularly monitors compliance with these measures.
  2. 6.2. Third-Party Certifications and Audits. Product Fruits has obtained the third-party certifications and audits. Upon the Customer's written request at reasonable intervals, and subject to the confidentiality obligations set forth in the Agreement, Product Fruits shall make available to the Customer that is not a competitor of Product Fruits (or the Customer's independent, third- party auditor that is not a competitor of Product Fruits) a copy of Product Fruits's most recent third-party audits or certifications, as applicable.
  3. 6.3. Specific security measures. In particular, Product Fruits has adopted and maintains measures stipulated in the Exhibit A of this DPA.
  4. 6.4. Security incidents. If Product Fruits discovers a personal data breach, it shall report it to the Customer without undue delay and shall use reasonable efforts to provide the Customer with all information known about the incident, to the extent provided for in the Article 33 (3) of the GDPR. Product Fruits will respond to any request from the Customer to provide assistance in the event of a security breach within undue delay.
  5. 6.5. Unlawful instructions. If the Customer instructs Product Fruits in such a way that a breach of obligations under the Privacy laws occurs, and Product Fruits is sanctioned by a supervisory authority or other regulatory body on the basis of such instruction, or is required to compensate data subjects, the Customer agrees to compensate Product Fruits and pay for any damages incurred upon written notice by Product Fruits.
  6. 6.6. Limitation of liability. Each party's liability, taken together in the aggregate, arising out of, or related to this DPA, whether in contract, tort or under any other theory of liability, is subject to the limitations of liability set forth in the Agreement, and such limitations apply to the aggregate liability of that.
  7. 6.7. Effectiveness.This DPA shall become legally binding between the Customer and Product Fruits together with the Agreement.