Head-to-head comparison

Product Fruits vs Chameleon: easy-to-build user onboarding, with AI that drafts it for you.

Describe the flow you want, or record it by clicking through your app, and Product Fruits AI drafts a first version for you to edit and publish. At 5,000 users, Starter costs less than half as much as Chameleon Pro.

Free 14-day trial. No credit card.
Where we differ most
Product Fruits
Chameleon
AI that answers your users
Elvin Copilot, every plan
Growth and up, from $1,750/mo billed annually
Knowledge Base
Built in, every plan
None of its own
At 5,000 users, billed monthly
$299/mo
$750/mo
4.6 on G2, 256 reviews
4.7 on Capterra, 89 reviews
1,300+ product teams
Since 
2025
Since 
2023
Since 
2022
Since 
2024
Since 
2025
Since 
2023
Since 
2025
Since 
2023
Since 
2025
Since 
2024
Since 
2024
Since 
2023
Since 
2024

Product Fruits vs Chameleon, side by side

Plan for plan, in plain words, sourced from each company’s own pages.

Product Fruits
Chameleon
Build
No-code builder
Yes, plus a flow recorder
Yes, through a Chrome extension
AI that drafts content
Product Fruits AI drafts Product Fruits Flows, checklists and emails
Copilot builds, tests and analyzes experiences, every plan
Live content on the entry plan
Starter: 15 Product Fruits Flows, 15 tours, 50 hints, 2 checklists
We lead
10 live on Startup, 20 on Pro, unlimited on Growth
Automations
Not included
Recorded tasks users can run, every plan
Chameleon
leads
Interactive demos
Not included
Basic on Pro, full on Growth
Chameleon
leads
Team
Seats
3 Starter, 10 Pro, 40 Business
6 Startup, 10 Pro, 15 Growth
Help your users
Knowledge Base in your app
Built in, every plan
We lead
None of its own; HelpBar searches your help desk
AI that answers your users
Elvin Copilot, every plan. Starter: 20 conversations a month at 1,500 MAU
We lead
HelpBar, Growth and Enterprise, from $1,750/mo billed annually
Surveys and NPS
From Pro
Microsurveys, every plan
Chameleon
leads
Platform
MCP for AI assistants
Every plan, read-only
Every plan; can also build content
HubSpot and Salesforce
HubSpot from Pro, Salesforce from Business
Every plan, with 30+ integrations
Data hosting
In the EU, AWS Ireland
Mostly in the US, on Heroku and AWS
Price
Entry price
Starter $111/mo at 1,500 MAU, billed annually
We lead
Startup from $279 at 2,000 users
Price at 5,000 users, billed monthly
Starter $299/mo
We lead
Pro $750/mo
Monthly billing
Every plan
We lead
Pro only; Growth billed annually
Free trial
14 days, no card
14 days, no card, full Enterprise access
G2 rating
4.6 (260 reviews)
4.4 (365 reviews)

What you pay, and what you get

Starter begins at $111 a month at 1,500 MAU billed annually, or $149 billed monthly. Here are both entry plans. Chameleon’s Startup plan starts at 2,000 users and doesn’t state a billing period.

Entry plans
Product Fruits Starter
$111/mo
$0
$100
$200
$300
In Product Fruits Starter
  • Up to 15 Product Fruits Flows, 15 tours, 50 hints and 2 checklists
  • Announcements, Newsfeed, feedback widget and a public Knowledge Base
  • Elvin Copilot answering your users: 20 conversations a month at 1,500 MAU
  • Custom CSS for your own styling
  • 3 seats, 2 workspaces, 5 segments
Chameleon Startup
Starts at 2,000 users
$279
/mo
$0
$100
$200
$300
Chameleon Startup
  • 10 live experiences: tours, tooltips, banners, microsurveys and launchers
  • Copilot, themes and custom CSS
  • Segments, scheduling and experience analytics
  • Up to 6 seats
  • A/B tests, goals and HelpBar are on higher plans

Chameleon doesn’t say how Startup is billed, and its help center describes the plan for existing Startup customers. Its self-serve Pro plan is $750 a month at 5,000 users, billed monthly.

Need custom events, surveys or HubSpot? They start on Pro, $187 a month at 1,500 MAU, billed annually.

Comparing at 5,000 users? Starter is $299 a month billed monthly, against $750 for Chameleon Pro.

An active user is anyone who logs in to your product in a month, counted once however often they return. Go over and your Product Fruits Flows, tours and hints keep running. Elvin Copilot pauses for users above your limit, and we get in touch about a better plan. See every plan

Switching from Chameleon in four steps

No one-click import, but most of what you’ve built has a direct match. Automations and Interactive Demos don’t carry over.

Step 1
Add one script

A developer pastes it into your app once, just as with Chameleon’s snippet. After that, your team builds on its own.

Step 2
Map what you have

Tours become tours, or Product Fruits Flows when they branch. Tooltips become hints, modals become Pop-ups, and launchers become checklists. Banners stay banners, and surveys carry over on Pro and up.

Step 3
Rebuild with Product Fruits AI

Describe a flow, or record it by clicking through your app. Edit, then publish.

Step 4
Go live

Show the new flows to one group of users first, then switch Chameleon off.

Help with the move
A 20-minute switch call
/
Hands-on help rebuilding your first flows
/
Flexible timing if you’re still under contract

What you get with Product Fruits

User onboarding your team ships without developers, and the jobs that come after it.

Engage

Stop losing new users before they see the value

Product Fruits Flows guide each user to their next step and change course based on what they do, while Checklists show how far they’ve come. Hints & tooltips explain a button right where it sits, so nobody has to go looking for help.

Product Fruits Flows, Checklists and Hints guiding a new user
Product Fruits Pop-ups, Banners and Newsfeed announcing an update
Announce

Make sure users actually see what you ship

Pop-ups carry the news nobody should miss, and Banners put a notice across the top of your app. The Newsfeed keeps every update in one place inside your product, so users can catch up whenever they like.

Help and listen

Hear from users before they give up

Surveys ask the right question at the right moment, and the Feedback widget lets users report a bug with a screenshot without leaving your app. The Knowledge base puts answers inside your product, so fewer questions turn into tickets.

Product Fruits Surveys, Feedback widget and Knowledge base inside an app

Questions teams ask before switching

Is Product Fruits really cheaper at our size?
+

Starter begins at $111 a month at 1,500 MAU billed annually, or $149 billed monthly. At 5,000 MAU billed monthly, Starter is $299 and Pro is $449, against $750 for Chameleon Pro. Every plan and size is on our pricing page, so you can check yours.

Can we pay month to month?
+

Yes. Every plan can be billed monthly, or annually for 25% less. Chameleon bills its Pro plan monthly and its Growth and Enterprise plans annually.

Can I import my content from Chameleon?
+

Not automatically. You rebuild it, and Product Fruits AI drafts the first version from a short description or a click-through recording. Tours become tours or Product Fruits Flows, tooltips become hints, modals become Pop-ups, and banners stay banners. Surveys carry over on Pro and up.

Can we switch before our Chameleon contract ends?
+

Yes. Install Product Fruits next to Chameleon, move one group of users at a time, and switch Chameleon off when you’re ready. If your contract runs for a while yet, book a switch call and we’ll work out the timing with you.

What does Chameleon do better than Product Fruits?
+

Testing and automation. Chameleon includes A/B tests from its Pro plan, Automations that run tasks in your app, Interactive Demos, and microsurveys on every plan, and its MCP server can build content. If those matter most to you, Chameleon is a good choice. We’re stronger on price at the same size, a built-in Knowledge Base, and Elvin Copilot answering your users on every plan.

Do I need a developer?
+

Once, to add our script to your app. After that your team builds and publishes without developers.

Will it work on our single-page app?
+

Yes. Product Fruits runs in single-page apps built with React, Next.js, Angular and similar frameworks, and follows users as they move between pages. If your app generates random CSS class names, you attach a step to the element’s text or a data attribute instead, so it keeps its place when your code changes.

How are monthly active users counted? Do test users count?
+

Anyone who logs in to your product in a month counts once, however often they return. Test users count too, including your own team when they test in your app. The count starts when your paid plan begins, and you can see every tracked user in your workspace.

How are Elvin Copilot conversations counted?
+

A conversation counts once, however many messages it takes. At 1,500 MAU, Starter includes 20 a month, Pro 100 and Business 400, and the allowance grows with your MAU. If your users need more, add packs of 100 conversations anytime for $37 a pack billed annually, or $49 billed monthly, or move to a plan with a bigger allowance.

Will we outgrow Product Fruits?
+

Plans grow with you, from Starter to Business and Custom. Business covers up to 40 languages, 100 workspaces and unlimited segments. Custom adds your own MAU limits and contract terms. For the security review: SOC 2 Type 2, ISO 27001 and GDPR.

Where is our data stored?
+

In the EU, on AWS in Ireland. We hold SOC 2 Type 2 and ISO 27001, comply with GDPR, and offer a Data Processing Addendum. Our subprocessors are listed at productfruits.com/policies/subprocessors. Chameleon hosts most of its data in the US.

Trusted by over 1300+ teams

Try it on your own product.

Build your first Product Fruits Flows in the trial. If you’d like help, book a call and we’ll look at your Chameleon setup with you.

No credit card needed  •  Free 14-day trial • GDPR compliant. ISO 27001 certified.
“It took me just a couple of minutes to build and deploy a first Flow and I figured, OK, let’s try this. Ever since then we have implemented more and more.”
Trond-Daniel K.
Trond-Daniel K.
Product Manager & Team Leader, Mystore