Product Fruits vs Chameleon: easy-to-build user onboarding, with AI that drafts it for you.
Describe the flow you want, or record it by clicking through your app, and Product Fruits AI drafts a first version for you to edit and publish. At 5,000 users, Starter costs less than half as much as Chameleon Pro.
Product Fruits vs Chameleon, side by side
Plan for plan, in plain words, sourced from each company’s own pages.
What you pay, and what you get
Starter begins at $111 a month at 1,500 MAU billed annually, or $149 billed monthly. Here are both entry plans. Chameleon’s Startup plan starts at 2,000 users and doesn’t state a billing period.
- Up to 15 Product Fruits Flows, 15 tours, 50 hints and 2 checklists
- Announcements, Newsfeed, feedback widget and a public Knowledge Base
- Elvin Copilot answering your users: 20 conversations a month at 1,500 MAU
- Custom CSS for your own styling
- 3 seats, 2 workspaces, 5 segments
- 10 live experiences: tours, tooltips, banners, microsurveys and launchers
- Copilot, themes and custom CSS
- Segments, scheduling and experience analytics
- Up to 6 seats
- A/B tests, goals and HelpBar are on higher plans
Chameleon doesn’t say how Startup is billed, and its help center describes the plan for existing Startup customers. Its self-serve Pro plan is $750 a month at 5,000 users, billed monthly.
Need custom events, surveys or HubSpot? They start on Pro, $187 a month at 1,500 MAU, billed annually.
Comparing at 5,000 users? Starter is $299 a month billed monthly, against $750 for Chameleon Pro.
An active user is anyone who logs in to your product in a month, counted once however often they return. Go over and your Product Fruits Flows, tours and hints keep running. Elvin Copilot pauses for users above your limit, and we get in touch about a better plan. See every plan
Switching from Chameleon in four steps
No one-click import, but most of what you’ve built has a direct match. Automations and Interactive Demos don’t carry over.
A developer pastes it into your app once, just as with Chameleon’s snippet. After that, your team builds on its own.
Tours become tours, or Product Fruits Flows when they branch. Tooltips become hints, modals become Pop-ups, and launchers become checklists. Banners stay banners, and surveys carry over on Pro and up.
Describe a flow, or record it by clicking through your app. Edit, then publish.
Show the new flows to one group of users first, then switch Chameleon off.
What you get with Product Fruits
User onboarding your team ships without developers, and the jobs that come after it.
Stop losing new users before they see the value
Product Fruits Flows guide each user to their next step and change course based on what they do, while Checklists show how far they’ve come. Hints & tooltips explain a button right where it sits, so nobody has to go looking for help.


Make sure users actually see what you ship
Pop-ups carry the news nobody should miss, and Banners put a notice across the top of your app. The Newsfeed keeps every update in one place inside your product, so users can catch up whenever they like.
Hear from users before they give up
Surveys ask the right question at the right moment, and the Feedback widget lets users report a bug with a screenshot without leaving your app. The Knowledge base puts answers inside your product, so fewer questions turn into tickets.

Questions teams ask before switching
Starter begins at $111 a month at 1,500 MAU billed annually, or $149 billed monthly. At 5,000 MAU billed monthly, Starter is $299 and Pro is $449, against $750 for Chameleon Pro. Every plan and size is on our pricing page, so you can check yours.
Yes. Every plan can be billed monthly, or annually for 25% less. Chameleon bills its Pro plan monthly and its Growth and Enterprise plans annually.
Not automatically. You rebuild it, and Product Fruits AI drafts the first version from a short description or a click-through recording. Tours become tours or Product Fruits Flows, tooltips become hints, modals become Pop-ups, and banners stay banners. Surveys carry over on Pro and up.
Yes. Install Product Fruits next to Chameleon, move one group of users at a time, and switch Chameleon off when you’re ready. If your contract runs for a while yet, book a switch call and we’ll work out the timing with you.
Testing and automation. Chameleon includes A/B tests from its Pro plan, Automations that run tasks in your app, Interactive Demos, and microsurveys on every plan, and its MCP server can build content. If those matter most to you, Chameleon is a good choice. We’re stronger on price at the same size, a built-in Knowledge Base, and Elvin Copilot answering your users on every plan.
Once, to add our script to your app. After that your team builds and publishes without developers.
Yes. Product Fruits runs in single-page apps built with React, Next.js, Angular and similar frameworks, and follows users as they move between pages. If your app generates random CSS class names, you attach a step to the element’s text or a data attribute instead, so it keeps its place when your code changes.
Anyone who logs in to your product in a month counts once, however often they return. Test users count too, including your own team when they test in your app. The count starts when your paid plan begins, and you can see every tracked user in your workspace.
A conversation counts once, however many messages it takes. At 1,500 MAU, Starter includes 20 a month, Pro 100 and Business 400, and the allowance grows with your MAU. If your users need more, add packs of 100 conversations anytime for $37 a pack billed annually, or $49 billed monthly, or move to a plan with a bigger allowance.
Plans grow with you, from Starter to Business and Custom. Business covers up to 40 languages, 100 workspaces and unlimited segments. Custom adds your own MAU limits and contract terms. For the security review: SOC 2 Type 2, ISO 27001 and GDPR.
In the EU, on AWS in Ireland. We hold SOC 2 Type 2 and ISO 27001, comply with GDPR, and offer a Data Processing Addendum. Our subprocessors are listed at productfruits.com/policies/subprocessors. Chameleon hosts most of its data in the US.
Try it on your own product.
Build your first Product Fruits Flows in the trial. If you’d like help, book a call and we’ll look at your Chameleon setup with you.















