Some people say their app does not have a free trial, so conversions to paying customers is not relevant to them. However, this is a misconception.
Every app has a “free demo” regardless of whether it’s a free trial for a small app or a massive enterprise solution. There’s a moment in every company’s sales funnel where the fancy marketing content won’t be enough to drive the conversion, and you need to reveal your app and show what’s under the hood. The content that you’ll read in this blog post does not only revolve around conversions from free trials to paying users, but the expression free trial will be used as describing the “phase when users start using an app, but they don’t pay for it yet.”