Product Fruits vs UserGuiding: user onboarding that never switches off at your user limit.
Starter is $111 a month at 1,500 MAU, less than half UserGuiding’s $249. HubSpot starts on our $187 Pro plan, against $499 on UserGuiding Growth.
Product Fruits vs UserGuiding, side by side
Plan for plan, in plain words, sourced from each company’s own pages.
What you pay, and what you get
Starter begins at $111 a month at 1,500 MAU billed annually, or $149 billed monthly. Here are both entry plans at that size, on the same billing terms.
- Up to 15 Product Fruits Flows, 15 tours, 50 hints and 2 checklists
- Announcements, Newsfeed, feedback widget and a public Knowledge Base
- Elvin Copilot answering your users: 20 conversations a month at 1,500 MAU
- Custom CSS for your own styling
- 3 seats, 2 workspaces, 5 segments
- Up to 15 guides, 10 hotspots and 1 checklist
- 1 survey, 1 banner and 1 resource center, plus NPS and a knowledge base
- AI Assistant answering your users: 50 free answers, then $0.69 each
- 3 seats, 2 environments, up to 10 segments
- Custom CSS, HubSpot and translations are on Growth
Billed annually. UserGuiding’s Starter price is the same from 0 to 2,000 MAU. Above that, it asks you to book a demo for a quote.
Need custom events, surveys or HubSpot? They start on Pro, $187 a month at 1,500 MAU, billed annually. On UserGuiding, no-code event tracking and HubSpot are on Growth, $499 a month.
Growing fast? At 10,000 MAU, Starter is $299 a month billed annually. UserGuiding doesn’t publish a price above 2,000 MAU.
An active user is anyone who logs in to your product in a month, counted once however often they return. Go over and nothing stops working: we get in touch about a better plan. See every plan
Switching from UserGuiding in four steps
No one-click import, but almost everything you’ve built has a direct match.
A developer pastes it into your app once, just as with UserGuiding’s container code. After that, your team builds on its own.
Guides become tours, or Product Fruits Flows when they branch. Hotspots become hints. Checklists, banners and surveys keep their names. Start with what your users actually finish.
Describe a flow, or record it by clicking through your app. Edit, then publish.
Show the new flows to one group of users first, then switch UserGuiding off.
What you get with Product Fruits
User onboarding your team ships without developers, and the jobs that come after it.
Stop losing new users before they see the value
Product Fruits Flows guide each user to their next step and change course based on what they do, while Checklists show how far they’ve come. Hints & tooltips explain a button right where it sits, so nobody has to go looking for help.
Make sure users actually see what you ship
Pop-ups carry the news nobody should miss, and Banners put a notice across the top of your app. The Newsfeed keeps every update in one place inside your product, so users can catch up whenever they like.
Hear from users before they give up
Surveys ask the right question at the right moment, and the Feedback widget lets users report a bug with a screenshot without leaving your app. The Knowledge base puts answers inside your product, so fewer questions turn into tickets.
Questions teams ask before switching
More ways to study usage in the same tool: its Growth plan adds session replay, A/B tests and goal tracking. Its Starter plan also allows more segments, and some teams simply prefer its look. If those matter most to you, UserGuiding is a good choice. We’re stronger on price at the same number of users, on hints and Product Fruits Flows in the entry plan, and on HubSpot, which starts on our $187 Pro plan rather than their $499 Growth plan.
Not automatically. You rebuild them, and Product Fruits AI drafts the first version from a short description or a click-through recording. Most of what you have maps across directly: guides become tours, hotspots become hints, and checklists, banners and surveys stay what they are.
Nothing stops working. Every user keeps seeing your Product Fruits Flows, tours and hints, and we get in touch about a plan that fits. On UserGuiding, guides stop showing until you raise your limit.
Once, to add our script to your app. After that your team builds and publishes without developers.
Yes. Product Fruits runs in single-page apps built with React, Next.js, Angular and similar frameworks, and follows users as they move between pages. If your app generates random CSS class names, you attach a step to the element’s text or a data attribute instead, so it keeps its place when your code changes.
Yes. Install Product Fruits next to UserGuiding, move one group of users at a time, and switch UserGuiding off when you’re ready. If your contract runs for a while yet, book a switch call and we’ll work out the timing with you.
Anyone who logs in to your product in a month counts once, however often they return. The count starts when your paid plan begins, and you can see every tracked user in your workspace.
A conversation counts once, however many messages it takes. At 1,500 MAU, Starter includes 20 a month, Pro 100 and Business 400, and the allowance grows with your MAU. If your users need more, add packs of 100 conversations anytime for $37 a pack, or move to a plan with a bigger allowance.
Plans grow with you, from Starter to Business and Custom. Business covers up to 40 languages, 100 workspaces and unlimited segments. Custom adds your own MAU limits and contract terms. For the security review: SOC 2 Type 2, ISO 27001 and GDPR.
By default in the EU, on AWS in Ireland. We hold SOC 2 Type 2 and ISO 27001, comply with GDPR, and offer a Data Processing Addendum. Our subprocessors are listed at productfruits.com/policies/subprocessors.
Try it on your own product.
Build your first Product Fruits Flows in the trial. If you’d like help, book a call and we’ll look at your UserGuiding setup with you.
Comparing more tools?
We’ve put Product Fruits side by side with the other tools teams ask us about. Same format every time: plans, price at your size and what each one leaves out.
Sources: userguiding.com/pricing (plans, prices, limits, MAU quota, integrations), help.userguiding.com (AI Assistant pricing, HubSpot, mobile support, data location), productfruits.com/pricing, help.productfruits.com (billing, email steps, data hosting), G2 and Capterra product pages.