Head-to-head comparison

Product Fruits vs Pendo: built for user onboarding, at a price you can see.

Keep the analytics tool you already use and let Product Fruits run your user onboarding. Elvin Copilot answers your users on every plan; Pendo connects to AI agents you build or buy.

Free 14-day trial. No credit card. No import needed: Product Fruits AI drafts your flows.
Where we differ most
Product Fruits
Pendo
AI that answers your users
Elvin Copilot, every plan
Not built in. Connects to AI agents you build or buy
Surveys and NPS
Pro plan, from $187/mo
Ultimate plan, or a paid add-on
Entry price
$111/mo
Request pricing
4.6 on G2, 256 reviews
4.7 on Capterra, 89 reviews
1,300+ product teams
Since 
2025
Since 
2023
Since 
2022
Since 
2024
Since 
2025
Since 
2023
Since 
2025
Since 
2023
Since 
2025
Since 
2024
Since 
2024
Since 
2023
Since 
2024

Product Fruits vs Pendo, side by side

Plan for plan, in plain words, sourced from each company’s own pages.

Product Fruits
Pendo
Build
No-code builder
Yes, plus a flow recorder
Yes, a visual designer. Guides Pro adds task lists, branching and embedded guides
AI that drafts content
Product Fruits AI drafts Product Fruits Flows, checklists and emails
Leo (beta) drafts simple guides on every plan. Fuller AI guide creation in Guides Pro
Email steps
Business plan, through your own email provider
Orchestrate: Ultimate plan, or a paid add-on
Understand usage
Product analytics
Custom events from the Pro plan
Captured from install on every plan, and readable backwards
Pendo
leads
Session replay
Not included
Core and Ultimate; paid add-on on Base
Pendo
leads
Help your users
Knowledge base in your app
Built in, every plan
Resource Center: full in Guides Pro, one limited center otherwise
AI that answers your users
Elvin Copilot, every plan. Starter: 20 conversations a month at 1,500 MAU
We lead
Not built in. Connects to AI agents you build or buy
Surveys and NPS
From Pro, $187/mo
We lead
Ultimate plan, or a paid add-on
Announcements and banners
Every plan
Every plan
Platform
MCP for AI assistants
Every plan, read-only
Any paid plan. Read-only by default, write tools if an admin turns them on
HubSpot
2-way sync from Pro
Available; plan not stated
Data hosting
EU, on AWS in Ireland
Your choice of US, EU, Japan or Australia
Pendo
leads
SAML SSO
Business plan
Paid add-on
Price
Price on the website
Yes
We lead
No, request pricing
Entry price at 1,500 MAU
Starter $111/mo billed annually, or $149 billed monthly
We lead
Request pricing
How users are counted
Anyone who logs in during a month, counted once
Unique visitors in 30 days, counted separately for each app
Free trial
14 days, no card, start on your own
30 days, through sales
G2 rating
4.6 (256 reviews)
4.4 (1,827 reviews)

What you pay, and what you get

Starter begins at $111 a month at 1,500 MAU billed annually, or $149 billed monthly. Pendo doesn’t publish prices, so here is ours at that size, and what Pendo shows instead.

Monthly active users1,500
Product Fruits Starter
$111/mo
$0
$100
$200
$300
In Product Fruits Starter
  • Up to 15 Product Fruits Flows, 15 tours, 50 hints and 2 checklists
  • Announcements, Newsfeed, feedback widget and a public Knowledge Base
  • Elvin Copilot answering your users: 20 conversations a month at 1,500 MAU
  • Custom CSS for your own styling
  • 3 seats, 2 workspaces, 5 segments
Pendo Base
/mo
$0
$100
$200
$300
Pendo · Price on request
Base, Core and Ultimate are quoted by monthly active users and the features you choose.
Pendo Base
  • Product analytics, captured from install
  • In-app guides. Guides Pro (task lists, branching, experiments) through your account rep
  • Leo, Pendo’s AI, on every plan
  • Session replay, surveys and NPS, and email journeys on higher plans or as paid add-ons
  • Price on request

Billed annually. Pendo counts monthly active users separately for each app.

Need custom events, surveys or HubSpot? They start on Pro, $187 a month at 1,500 MAU, billed annually.

Growing fast? At 10,000 MAU, Starter is $299 a month billed annually.

An active user is anyone who logs in to your product in a month, counted once however often they return. Go over and nothing stops working: we get in touch about a better plan. See every plan

Switching from Pendo in four steps

No one-click import. Plan the move around your contract date, and keep your analytics where it is.

Step 1
Add one script

A developer pastes it into your app once. After that, your team builds and publishes on its own.

Step 2
Export from Pendo

Save the data you want to keep before you switch Pendo off. Pendo’s terms give you 30 days after your contract ends to export it.

Step 3
Rebuild with Product Fruits AI

Guides become tours, or Product Fruits Flows when they branch. Describe one, or record it by clicking through your app, then edit and publish.

Step 4
Go live next to Pendo

Show the new flows to one group of users first. Switch Pendo off when your contract ends.

Help with the move
A 20-minute switch call
/
Hands-on help rebuilding your first flows
/
Flexible timing if you’re still under contract

What you get with Product Fruits

User onboarding your team ships without developers, and the jobs that come after it.

Engage

Stop losing new users before they see the value

Product Fruits Flows guide each user to their next step and change course based on what they do, while Checklists show how far they’ve come. Hints & tooltips explain a button right where it sits, so nobody has to go looking for help.

Product Fruits Flows, Checklists and Hints guiding a new user
Product Fruits Pop-ups, Banners and Newsfeed announcing an update
Announce

Make sure users actually see what you ship

Pop-ups carry the news nobody should miss, and Banners put a notice across the top of your app. The Newsfeed keeps every update in one place inside your product, so users can catch up whenever they like.

Help and listen

Hear from users before they give up

Surveys ask the right question at the right moment, and the Feedback widget lets users report a bug with a screenshot without leaving your app. The Knowledge base puts answers inside your product, so fewer questions turn into tickets.

Product Fruits Surveys, Feedback widget and Knowledge base inside an app

Questions teams ask before switching

What does Pendo do better than Product Fruits?
+

Product analytics. Pendo captures usage from the moment it’s installed, and you can tag pages and features later and still see their history. It also offers session replay, native mobile apps, guide experiments and a choice of four data regions. If you want analytics and guides in one contract, Pendo is a good choice. We’re stronger on user onboarding itself: a price you can see, AI that answers your users on every plan, and surveys and NPS from $187 a month.

Will we lose our analytics if we leave Pendo?
+

If Pendo is your analytics tool, you’ll need another one. Many teams already run Mixpanel, Amplitude, PostHog or Google Analytics, and use Pendo mainly for guides. Keep that tool, and let Product Fruits run your user onboarding next to it.

How much does Product Fruits cost compared with Pendo?
+

Starter begins at $111 a month at 1,500 MAU billed annually, or $149 billed monthly. Pendo doesn’t publish prices: it quotes Base, Core and Ultimate by monthly active users and the features you choose. Every plan of ours is on our pricing page.

We’re still under contract with Pendo. Can we switch now?
+

Yes. Install Product Fruits next to Pendo, move one group of users at a time, and switch Pendo off when your contract ends. Export what you want to keep first: Pendo’s terms give you 30 days after the contract ends. If your contract runs for a while yet, book a switch call and we’ll work out the timing with you.

Can I import my guides from Pendo?
+

Not automatically. You rebuild them, and Product Fruits AI drafts the first version from a short description or a click-through recording. Most of what you have maps across: guides become tours or Product Fruits Flows, single tooltips become hints, and announcements, banners, surveys and NPS keep their names.

Does it work in our mobile app?
+

In web apps, yes, including on phones and tablets. Product Fruits doesn’t run inside native iOS or Android apps. If native mobile is a must, Pendo supports it and we don’t.

Do I need a developer?
+

Once, to add our script to your app. After that your team builds and publishes without developers.

Will it work on our single-page app?
+

Yes. Product Fruits runs in single-page apps built with React, Next.js, Angular and similar frameworks, and follows users as they move between pages. If your app generates random CSS class names, you attach a step to the element’s text or a data attribute instead, so it keeps its place when your code changes.

How are monthly active users counted?
+

Anyone who logs in to your product in a month counts once, however often they return. The count starts when your paid plan begins, and you can see every tracked user in your workspace.

How are Elvin Copilot conversations counted?
+

A conversation counts once, however many messages it takes. At 1,500 MAU, Starter includes 20 a month, Pro 100 and Business 400, and the allowance grows with your MAU. If your users need more, add packs of 100 conversations anytime for $37 a pack, or move to a plan with a bigger allowance.

Will we outgrow Product Fruits?
+

Plans grow with you, from Starter to Business and Custom. Business covers up to 40 languages, 100 workspaces and unlimited segments. Custom adds your own MAU limits and contract terms. For the security review: SOC 2 Type 2, ISO 27001 and GDPR.

Where is our data stored?
+

In the EU, on AWS in Ireland. We hold SOC 2 Type 2 and ISO 27001, comply with GDPR, and offer a Data Processing Addendum. Our subprocessors are listed at productfruits.com/policies/subprocessors. If you need your data kept in the US, Japan or Australia, Pendo offers those regions and we don’t today.

Trusted by over 1300+ teams

Try it on your own product.

Build your first Product Fruits Flows in the trial. If you’d like help, book a call and we’ll look at your Pendo setup with you.

No credit card needed  •  Free 14-day trial • GDPR compliant. ISO 27001 certified.
“It took me just a couple of minutes to build and deploy a first Flow and I figured, OK, let’s try this. Ever since then we have implemented more and more.”
Trond-Daniel K.
Trond-Daniel K.
Product Manager & Team Leader, Mystore