Head-to-head comparison

Product Fruits vs Whatfix: user onboarding priced per plan, not per app.

Your product team builds tours, checklists and Product Fruits Flows itself, with Product Fruits AI drafting tours and Flows from a short description.

Free 14-day trial. No credit card.
Where we differ most
Product Fruits
Whatfix
More than one app
2 workspaces on Starter
One app per plan
Start a free trial
On your own, today
Starts with a demo
Entry price
Starter $111/mo, billed annually
Price on request
4.6 on G2, 256 reviews
4.7 on Capterra, 89 reviews
1,300+ product teams
Since 
2025
Since 
2023
Since 
2022
Since 
2024
Since 
2025
Since 
2023
Since 
2025
Since 
2023
Since 
2025
Since 
2024
Since 
2024
Since 
2023
Since 
2024

Product Fruits vs Whatfix, side by side

In plain words, sourced from each company’s own pages. We compare Whatfix as used on a customer-facing app, not its tools for employee software and training.

Product Fruits
Whatfix
Build
No-code builder
Yes, plus a flow recorder
Yes, a no-code editor
AI that drafts content
Product Fruits AI drafts Product Fruits Flows, tours, Pop-ups and surveys
Authoring Agent drafts guidance from a prompt; plan not published
Help your users
Knowledge Base in your app
Built in, every plan; private from Pro
Articles in Self Help, plus your existing help center
AI that answers your users
Elvin Copilot, every plan. Starter: 20 conversations a month at 1,500 MAU
Guidance Agent; plan and price not published
Checklists
Every plan; 2 on Starter
Task List, every plan
Surveys and NPS
From Pro
NPS on Standard; custom surveys on Premium
Auto-translate
From Pro
Premium plan
Understand usage
Product analytics
Content analytics; custom events from Pro
Funnels, journeys and cohorts, free with the DAP
Whatfix
leads
Platform
More than one app
2 workspaces on Starter, 6 on Pro, 100 on Business
We lead
One app per plan; several apps on Enterprise
Apps you don’t own (Salesforce, SAP)
Only apps you can add our script to
Overlays any web app, including Salesforce and SAP
Whatfix
leads
SSO and audit logs
SAML SSO on Business; no audit log
Both on every plan
Whatfix
leads
Data hosting
In the EU, AWS Ireland
Your choice of data center; cloud or self-hosted
Whatfix
leads
Price
Price on the website
Yes, for Starter, Pro and Business
We lead
No, prices aren’t published
Entry price at 1,500 MAU
Starter $111/mo billed annually, or $149 billed monthly
We lead
Price on request
How the price is counted
Monthly active users, shared across your apps
A flat fee per app, plus user licences
Free trial
14 days, no card, start on your own
We lead
Its trial link opens a demo request form
G2 rating
4.6 (261 reviews)
4.6 (563 reviews)

What you pay, and what you get

Starter begins at $111 a month at 1,500 MAU billed annually, or $149 billed monthly. Whatfix doesn’t publish prices on its pricing page, so here is ours at that size, and what Whatfix shows instead.

Monthly active users1,500
Product Fruits Starter
$111/mo
$0
$100
$200
$300
In Product Fruits Starter
  • Up to 15 Product Fruits Flows, 15 tours, 50 hints and 2 checklists
  • Announcements, Newsfeed, feedback widget and a public Knowledge Base
  • Elvin Copilot answering your users: 20 conversations a month at 1,500 MAU
  • Custom CSS for your own styling
  • 3 seats, 2 workspaces, 5 segments
Whatfix Standard
/mo
$0
$100
$200
$300
Whatfix · Price on request
Whatfix quotes a flat fee per app, plus user licences counted by monthly active users on customer-facing apps.
Whatfix Standard
  • One web or desktop app per plan
  • Flows, Smart Tips, Beacons, Pop-Ups, Task List and Self Help
  • NPS and usability surveys; custom surveys on Premium
  • SSO, audit logs and your choice of data center
  • Price on request

Our price is billed annually. Whatfix prices each app separately, and several apps need its Enterprise plan.

Need surveys, auto-translate or HubSpot? They start on Pro, $187 a month at 1,500 MAU, billed annually.

More than one product? Starter includes 2 workspaces and Pro 6, under one plan. A user tracked in two workspaces counts twice.

An active user is anyone who logs in to your product in a month, counted once however often they return. Go over and your Product Fruits Flows, tours and hints keep running. Elvin Copilot pauses for users above your limit, and we get in touch about a better plan. See every plan

Switching from Whatfix in four steps

No one-click import, but most of what you built in Whatfix has a direct match, and you can move one product at a time.

Step 1
Add one script

A developer pastes it into your app once. After that, your team builds on its own.

Step 2
Map what you have

Flows become tours, or Product Fruits Flows when they branch (Pro and up). Smart Tips and Beacons become hints, Task Lists become checklists, and Pop-Ups stay Pop-ups. Start with what your users actually finish.

Step 3
Rebuild with Product Fruits AI

Describe a tour or a Product Fruits Flow, or record one by clicking through your app. Product Fruits AI drafts a first version for you to edit and publish.

Step 4
Go live next to Whatfix

Show the new content to one group of users first, one product at a time. Switch Whatfix off when your contract ends.

Help with the move
A 20-minute switch call
/
Hands-on help rebuilding your first flows
/
Flexible timing if you’re still under contract

What you get with Product Fruits

User onboarding your team ships without developers, and the jobs that come after it.

Engage

Stop losing new users before they see the value

Product Fruits Flows guide each user to their next step and change course based on what they do, while Checklists show how far they’ve come. Hints & tooltips explain a button right where it sits, so nobody has to go looking for help.

Product Fruits Flows, Checklists and Hints guiding a new user
Product Fruits Pop-ups, Banners and Newsfeed announcing an update
Announce

Make sure users actually see what you ship

Pop-ups carry the news nobody should miss, and Banners put a notice across the top of your app. The Newsfeed keeps every update in one place inside your product, so users can catch up whenever they like.

Help and listen

Hear from users before they give up

Surveys ask the right question at the right moment, and the Feedback widget lets users report a bug with a screenshot without leaving your app. The Knowledge base puts answers inside your product, so fewer questions turn into tickets.

Product Fruits Surveys, Feedback widget and Knowledge base inside an app

Questions teams ask before switching

How much does Product Fruits cost compared with Whatfix?
+

Starter begins at $111 a month at 1,500 MAU billed annually, or $149 billed monthly, and every plan and size is on our pricing page. Whatfix doesn’t publish prices on its pricing page; it quotes a flat fee per app, plus user licences. On other pages of its site, Whatfix estimates that Standard plans start at $10,000 for one app and that median contracts run $30,000 to $70,000 a year. At 10,000 MAU, Starter is $299 a month billed annually, or $399 billed monthly.

What does Whatfix do better than Product Fruits?
+

Adoption of company software. Whatfix guides employees through apps you don’t own, such as Salesforce or SAP, and sells simulation training as a separate product. Its plans include funnels and journeys in analytics, SSO and audit logs, a choice of data center, and exports of guides as video, PDF or slide decks; Premium adds automatic testing of your guides. If your goal is software adoption across many company apps, Whatfix is a good choice. We’re stronger when you want to onboard and help the users of your own product: several products on one plan, AI that answers your users on every plan, a free trial, and a price you can see.

Can we use one plan for several products?
+

Yes. Each product gets its own workspace: Starter includes 2, Pro 6 and Business 100, all under one plan and one monthly user count. A user tracked in two workspaces counts twice. Many teams also use a second workspace for testing before they publish.

Can I import my guides from Whatfix?
+

Not automatically. You rebuild them, and Product Fruits AI drafts tours and Product Fruits Flows from a short description or a click-through recording. Most of what you have maps across: Flows become tours or Product Fruits Flows, Smart Tips and Beacons become hints, Task Lists become checklists, and Pop-Ups stay Pop-ups.

Can we move our help articles?
+

Yes. Our Knowledge Base import API takes articles in Markdown, in several languages, so a developer can move them in batches. If your articles live on a help center website, Elvin Copilot can also answer from that site as a source.

We’re still under contract with Whatfix. Can we switch now?
+

Yes. Install Product Fruits next to Whatfix, move one product or group of users at a time, and switch Whatfix off when your contract ends. If it runs for a while yet, book a switch call and we’ll work out the timing with you.

Do I need a developer?
+

Once, to add our script to your app. After that your team builds and publishes without developers. Moving a large set of articles through our import API also takes a developer, or a switch call with us.

How are monthly active users counted? Do test users count?
+

Anyone who logs in to your product in a month counts once, however often they return. Test users count too, including your own team when they test in your app. The count starts when your paid plan begins, and you can see every tracked user in your workspace. Whatfix also counts monthly active users on customer-facing apps, with a separate fee for each app.

How are Elvin Copilot conversations counted?
+

A conversation counts once, however many messages it takes. At 1,500 MAU, Starter includes 20 a month, Pro 100 and Business 400, and the allowance grows with your MAU. If your users need more, add packs of 100 conversations anytime for $37 a pack billed annually, or $49 billed monthly, or move to a plan with a bigger allowance.

Will we outgrow Product Fruits?
+

Plans grow with you, from Starter to Business and Custom. Business covers up to 40 languages, 100 workspaces and unlimited segments. Custom adds your own MAU limits and contract terms. For the security review: SOC 2 Type 2, ISO 27001 and GDPR.

Where is our data stored?
+

In the EU, on AWS in Ireland. We hold SOC 2 Type 2 and ISO 27001, comply with GDPR, and offer a Data Processing Addendum. Our subprocessors are listed at productfruits.com/policies/subprocessors. If you need your data in the US or self-hosted, Whatfix offers those options and we don’t today.

Trusted by over 1300+ teams

Try it on your own product.

Build your first Product Fruits Flows in the trial. If you’d like help, book a call and we’ll look at your Whatfix setup with you.

No credit card needed  •  Free 14-day trial • GDPR compliant. ISO 27001 certified.
“It took me just a couple of minutes to build and deploy a first Flow and I figured, OK, let’s try this. Ever since then we have implemented more and more.”
Trond-Daniel K.
Trond-Daniel K.
Product Manager & Team Leader, Mystore