Segment by behavior
Completed onboarding vs still learning
Power users vs beginners
Proponents vs at-risk
Approaching limits vs plenty of room
Custom events let you show the right guidance at the exact moment users need it. Show what matters when it matters.




User finishes setup → Show advanced feature tour
Setup incomplete after 24 hours → Show pop-up nudging the user to complete setup
User approaches plan limit → Upgrade options appear
User completes workflow → Highlight related features
User encounters error → Helpful guidance displays
User returns after inactivity → Display what's new announcement
Segment by behavior, not demographics. Show different onboarding to admins versus invited users, team heads vs individual contributors, marketers vs sales folks, etc.
Completed onboarding vs still learning
Power users vs beginners
Proponents vs at-risk
Approaching limits vs plenty of room
Beginners see foundational guidance
Advanced users see power features
At-risk users get retention messaging
High-intent users see expansion offers