Show Guidance When Users Need It.
Not Before.
Trusted by 1,300 teams
who put users first
What Custom Events Can Trigger
Onboarding Completion
User finishes setup → Show advanced feature tour
Proactive Nudging
Setup incomplete after 24 hours → Show pop-up nudging the user to complete setup
Contextual Upsells
User approaches plan limit → Upgrade options appear
Feature Discovery
User completes workflow → Highlight related features
Error Recovery
User encounters error → Helpful guidance displays
Unheard issues cost users
User returns after inactivity → Display what's new announcement
One Product.
Multiple Experiences.
Segment by behavior, not demographics. Show different onboarding to admins versus invited users, team heads vs individual contributors, marketers vs sales folks, etc.
Segment by behavior
Completed onboarding vs still learning
Power users vs beginners
Proponents vs at-risk
Approaching limits vs plenty of room
Personalize engagement
Beginners see foundational guidance
Advanced users see power features
At-risk users get retention messaging
High-intent users see expansion offers




