Account Based Marketing Manager
About Product Fruits
Product Fruits is one of the most exciting AI-native startups on the global stage. Our platform powers onboarding and user engagement for 1,200+ companies worldwide - turning confused users into power users with smart, human-like experiences.
We're scaling fast and looking for an Account Based Marketing Manager to build and lead our ABM strategy from the ground up. This is a high-impact role where you'll define our approach to targeting and engaging high-value accounts, establish best practices, and create measurable pipeline opportunities for a global SaaS product.
About the Role
As our Account Based Marketing Manager, you'll be responsible for developing and implementing the foundation of our ABM efforts. Instead of managing existing programs, your focus will be on setting up the strategy, account selection frameworks, and personalized campaigns that will fuel long-term growth.
Your primary KPI: Meetings booked
Key Responsibilities
- Design and implement a scalable ABM strategy focused on high-value target accounts
- Build account selection and prioritization frameworks in collaboration with sales leadership
- Create and execute personalized, multi-channel campaigns tailored to target account needs and pain points
- Set up account tracking, engagement scoring, and performance dashboards from scratch
- Develop content and messaging strategies that resonate with key decision-makers and buying committees
- Orchestrate touchpoints across channels including email, LinkedIn, direct mail, and paid advertising
- Analyze campaign performance and account engagement to generate actionable insights
Requirements
Hard Skills
- 2+ years of experience in account based marketing or demand generation
- B2B experience is required; SaaS experience is a strong plus
- Hands-on experience with CRM (HubSpot ideal) and enrichment tools (Clay preferred)
- Proven ability to design and execute personalized campaigns that drive meetings and pipeline
- Strong understanding of B2B buyer journeys, buying committees, and enterprise sales cycles
- Experience with account research, intent data, and target account identification
- Excellent written English with ability to craft compelling, personalized messaging
Soft Skills
- Strategic thinker with strong ability to balance creativity and data-driven decision making
- Collaborative team player who thrives on cross-functional alignment with sales
- Proactive self-starter comfortable with ambiguity and building from scratch
- High tolerance for ambiguity and comfortable in an agile environment
What do we offer?
- The opportunity to join a fast-growing SaaS startup shaping the future of user onboarding
- Ownership and autonomy to build a new ABM function from the ground up
- Hybrid work model (4 days in office required)
- Real opportunities for career growth—the world is your oyster
- Competitive compensation package with performance-based incentives