How BAMG Sports Drives Engagement and Revenue with Announcements 🚀
In this case study, you will learn how BAMG Sports:
- Created a new communication & revenue generation channel within the OVAL3 platform
- Overcomes communication challenges by reaching users who are not active on their major external communication platform (Discord)
- Engages users into joining the events more effectively
- Implements multi-language onboarding content for a seamless user experience
Product Fruits provided us with an effective solution to reach all our players, whether they are on the Discord platform or not. We can now communicate directly with our users in real time on our platform, ensuring that no one misses important updates or offers without relying on emails. It's not just about engaging users — it's about driving real actions that positively impact on our bottom line.
Oscar Thorton
Product Manager, BAMG Sports
BAMG Sports is a London-based gaming studio focused on fantasy rugby games, with a global fanbase. Since 2020, BAMG Sports has developed two key platforms: OVAL3 Classic, a Web2 game, and OVAL3, a Web3 fantasy rugby game. Their core user base includes rugby enthusiasts and NFT collectors, particularly in France, through partnerships with Top 14 and other major rugby leagues.
Challenges
- Difficulty reaching users via Discord or e-mail
- Communicating game updates and in-game campaigns to all users
- Addressing user privacy concerns for external platforms
Results
- Ability to reach 100% of users with in-product announcements
- Increase in user engagement with in-app communication
- Faster feature adoption and higher conversion rates from in-app interactions
and email-based communications
and seasonal events
Driving Engagement and Revenue Generation Through In-Product Communication
BAMG Sports primarily uses Discord, a popular communication platform with 150 million active monthly users, to communicate with players. However, not all BAMG Sports users are on Discord or actively use it. To address this, the Product Team sought alternative ways to engage directly with users within their own OVAL3 platform.
By implementing Product Fruits’ in-product announcement banners and newsfeed, BAMG Sports successfully keeps their user base (new and existing players) informed about game updates, new NFT card releases, and seasonal events. The ability to prompt users directly with banners and pop-ups led to higher participation in revenue-driving activities like NFT purchases and special event registrations.
Product Fruits Features Used
Newsfeed is a central communication point for sharing all kind of news (important, regulars ones: game updates, feature releases, and special events to all users. BAMG Sports has the Newsfeed implemented in our Life Ring Button (Help Center)).
Pop-ups and Regular banners deliver important notifications to users, prompting them to take immediate action on seasonal updates, new features or offers.
Pop-up banner
Pop-up banner
Regular banner
The Newsfeed feature helps us deliver all updates and news on a daily basis, especially to those users who tend to dismiss big banners but want to come back to the information later. Banners are great for delivering invitations to important events and campaigns. This combination ensures that critical updates are always communicated in-app, effectively reaching all our users.
Oscar Thorton
Product Manager, BAMG Sports
Improving User Experience with Multilingual Onboarding
As the BAMG Sports and Oval3 platform has a huge user base in France, the need for localization of the content was important. Product Fruits enabled BAMG Sports to create localized onboarding flows in both French and English, ensuring that users from different regions received a seamless and personalized onboarding experience. This approach helped improve user engagement and strengthened retention by making users feel more connected to the platform from the start.
Localizing our onboarding content was crucial for engaging our French-speaking users. Product Fruits made it easy to deliver a personalized experience to users in different regions, ensuring that everyone feels connected and informed from the beginning.
Oscar Thorton
Product Manager, BAMG Sports
Pop-up banner in French
Life Ring Button Content (Help Center) in French
Conclusion:
With Product Fruits' in-app communication tools, BAMG Sports transformed how they interact with users, ensuring that every player, whether on Discord or not, stays informed and engaged. This shift not only boosted user engagement but also drove meaningful actions, such as quicker adoption of new features and revenue-generating behaviors like purchasing NFTs. Additionally, BAMG Sports enhanced its onboarding process by localizing content, further improving user retention. Moving forward, BAMG Sports plans to continue optimizing its in-app communication strategy to provide even more targeted and personalized experiences for users.
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