How BAMG Sports Drives User Engagement

What will you learn from this case study

• How BAMG Sports created a 100 % reach using announcements
• How in‑product communication increased engagement and conversions
• How localized comms delivered a seamless experience for users globally

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Challenges

• New feature adoption was slow and inconsistent
• Communication through Discord and email didn’t reach all users
• Onboarding lacked localization for a multilingual user base

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Solution

BAMG Sports used Product Fruits to centralize communication and streamline onboarding inside their fantasy rugby platform. They replaced Discord and email updates with in-product banners and newsfeed, ensuring 100% of users see important updates.

Oscar Thorton

Product manager

"Product Fruits provided us with an effective solution to reach all our players. We can now communicate directly with our users in real time on our platform, ensuring that no one misses important updates or offers."

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Use case №1

Driving engagement and revenue

"It's not just about engaging users, it's about driving real actions that impact our bottom line"

Newsfeed + banners: prompting action inside the platform

Not all BAMG Sports users were active on Discord (their main communication channel), which limited the reach of important updates. To solve this, the team brought communication directly into their platform using  banners, pop-ups and newsfeed.

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The newsfeed, which is embedded in the Life Ring Button, serves as a centralized hub for updates.

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Meanwhile, pop-ups and banners prompt users to take immediate action, whether it’s joining an event, exploring a new feature or making a purchase.

This direct communication channel has significantly increased participation in revenue-generating activities and keeps new as well as returning users engaged right inside the product.

Oscar Thorton

Product manager

"Newsfeed helps us deliver all updates and news on a daily basis, especially to those users who tend to dismiss big banners but want to come back to the information later. Banners are great for delivering invitations to important events and campaigns. This combination ensures that key updates reach all our users."

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Use case №2

Multilingual onboarding boosts activation

Localized flows that feels native to every user

With a large portion of its user base in France, BAMG Sports needed an onboarding experience that worked seamlessly across languages. Using Product Fruits, the team localized all in-product communication to French.

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This multilingual setup not only removed friction during the initial onboarding but also helped improve engagement and retention, by making users feel immediately understood and connected to the platform.

Oscar Thorton

Product manager

"Localizing our onboarding content was crucial for engaging our French-speaking users. Product Fruits made it easy to deliver a personalized experience to users in different regions, ensuring that everyone feels cared-for from the beginning."

Conclusion

With Product Fruits’ in-app communication tools, BAMG Sports reshaped how they connect with users. This shift boosted engagement and drove meaningful actions like faster feature adoption and increased NFT purchases.

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By localizing onboarding flows, BAMG also created a more inclusive experience that improved retention across their global user base.

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