Great onboarding starts with the right tools for creating product tours in software applications – the best product tour software. The best tools combine no-code creation, data-driven targeting, and clear analytics. They help users see value fast and reduce support load.
Whether you are new company in the startup world or a seasoned player, user onboarding is crucial for your product’s success. If the onboarding process is too complex, 74% of potential customers will jump ship to a competitor as SalesForce State of the Connected Customer stats show.
Digital adoption solutions offering features like product tours are becoming norm, just as Gartner predicted few years ago: “By 2025, 70% of organizations will use digital adoption solutions across the tech stack.”
In 2025, teams expect AI-assisted setup and onboarding content creation, privacy-aware tracking, and strong integrations. This guide highlights market shifts, then reviews ten leading onboarding tools with pros, cons, and pricing notes.
Eventually, AI will learn to know your product (SaaS) and AI powered agents will be able to create tours, hints, and other onboarding and support content on the fly, individually for each user. Enterprises using GenAI are rapidly moving to AI agents: 25% will deploy agentic AI in 2025, rising to 50% by 2027 according to Deloitte.
Are you ready to skip the reading and jump into creating your user onboarding flow with AI generated tours or surveys and AI Support Copilot? Start a free trial with Product Fruits. 🍇
We evaluated tools on ease of setup, targeting depth, analytics quality, performance, security, advanced AI features and price fairness. Each vendor suits different stages, from seed-stage SaaS to enterprises with strict compliance.
Use the criteria below to shortlist. Then scan individual solution profiles for screenshots, pros, cons, and pricing. Keep your onboarding goals front and center while reading.
Product Fruits is an all-in-one user onboarding platform trusted by over 1200 companies worldwide, with hundreds using it to drive product-led growth.
Comprehensive suite covers everything from product tours and onboarding tools to in-app messaging to customer surveys. As a pioneer of AI-powered onboarding, support, and analytics – Compared with many basic tour modules, Product Fruits completes the job in minutes. 🚀
Furthermore, our content map allows you to manage all your product adoption content, ensuring an optimal onboarding experience for your users.
Design your onboarding flows with advanced user segmentation, incorporate onboarding checklists or tooltips tailored to the user journey, and provide a 24/7 help widget with AI Support Copilot for instant user self-help and assistance that solves 50%+ user queries without human support intervention.
Startups and scale-ups that want an all-in-one, AI-assisted onboarding suite (tours, checklists, tooltips, help widget) with fast time-to-value.
Product Fruits offers the following pricing tiers for the annual subscription: the Starter package at $96 monthly (billed annually) and the Propackage at $149 monthly (billed annually). This structure provides access to all essential features as well as advanced features like Support AI Copilot without breaking the bank. For detailed pricing information, please refer to our website.
Sign up for a 14-day free trial with Product Fruits. It’s the perfect way to learn about our capabilities through hands-on exploration.
Appcues is a no-code product experience platform. It lets teams build personalized onboarding flows, tooltips, surveys, and product tours. Its focus is user onboarding and engagement, with strong in-app customization.
Product teams that need polished, highly customizable in-app experiences and templates for web/mobile onboarding.
Appcues is priced in line with other premium product tour software, and may not suit all small and medium-sized businesses (SMBs).
Userpilot is a user onboarding platform for product, customer success, and marketing teams. It boosts activation and adoption with personalized in-app guidance -tours, tooltips, checklists, and surveys – built and launched directly inside your product
Teams prioritizing behavior-based targeting and rapid no-code iteration across tours, tooltips, and checklists.
Starting at $249 per month, the higher pricing tier is typical for its category.
Pendo is a product analytics and onboarding platform. It helps teams understand behavior, improve adoption, and drive engagement. You can ship in-app messages, guides, and surveys, then analyze impact. Product, customer success, and UX teams value its strong analytics and flexible setup.
Enterprises that need deep product analytics tied to in-app guidance to centralize adoption KPIs and feedback.
Pendo uses custom pricing based on Monthly Active Users, required features, and data needs. Contact sales for a quote.
UserGuiding is a no-code product adoption tool. It lets teams build in-app walkthroughs, guides, and checklists without engineering work. Use it to onboard, engage, and retain users through simple, guided experiences.
Small to mid-size teams seeking affordable no-code onboarding with multi-language support and simple segmentation.
While Use Guding offers free tier, it covers only support essentials – no product tours, checklists and similar user onboarding and adoption content is included in it. Plans with product tours functionality start at 174 dollars per month (annual billing).
Whatfix is a digital adoption platform. It provides simulated, hands-on training environments plus no-code guidance and analytics. Teams use it to boost productivity, maintain compliance, and improve experiences for employees and customers.
Large organizations standardizing employee onboarding and process guidance across complex internal applications.
Pricing is not listed publicly on the website.
Userflow is a no-code onboarding and product adoption platform. It lets teams build personalized in-app experiences – walkthroughs, tooltips, and checklists – without engineering help. Launch self-guided flows to improve engagement and speed up onboarding.
SaaS teams wanting fast, no-code build of personalized flows with granular triggers and conditions.
Starts at $240 for 3,000 MAUs
WalkMe is a digital adoption platform that streamlines software use with on-screen guidance and step-by-step workflows. It’s widely used for employee training across web and mobile environments.
Enterprises running change management and training at scale across many systems with robust workflows and governance.
Pricing isn’t listed publicly. Many third-party reviews note that WalkMe is relatively expensive for SMBs.
Userlane is a digital adoption platform built to simplify any SaaS product. It delivers real-time, in-app guidance for key processes and offers on-demand support directly inside your application.
Companies needing step-by-step, in-app guidance embedded in SaaS UIs, with strong branding alignment.
Pricing isn’t publicly disclosed. Contact Userlane for a quote. Sources suggest that pricing can reach up to $18,000.
Usetiful is a user onboarding and product adoption platform. It helps teams build interactive in-app guidance—tooltips, guided tours, and customizable workflows—to teach features and lift engagement.
Startups that want straightforward tours and tooltips at lower cost, and can live without advanced analytics/testing.
Generally positioned as cost-effective, but it omits some advanced features found in higher-tier competitors.fective, it lacks some features compared to its competitors. Explore other Usetiful alternatives here 🔍.
Great tours are timely, contextual, and measurable. Your stack should target by behavior, render quickly, and reveal which steps drive activation and retention.
Teams also need governance. Look for role-based access, versioning, localization workflows, and privacy controls. These features scale as your audience and content grow.
Ideal product tour software triggers tours based on user behaviors, delivering relevant content immediately.
User data-based targeting ensures onboarding efforts reach appropriate audience segments, enhancing relevance and effectiveness.
Comprehensive analytics provide insights on user engagement and product metrics, while A/B testing enables continuous, data-driven tour improvements.
Self-service options cater to users who prefer independent exploration, offering accessible resources and progress-tracking checklists.
Dynamic content that adapts to user progress or characteristics creates a more personalized, engaging onboarding experience.
Start with objectives. Define the behaviors you want to change, like setup completion, feature trial, or expansion. Map journeys and decide where guidance adds value.
Then validate fit. Pilot with a real flow, connect analytics, and confirm governance. Run a limited A/B test to check impact on activation and time to value.
While some tools favor employee training, others focus on customer onboarding. Choose the platform that aligns with your use case and compliance needs.
If you’re looking for an employee onboarding solution, Whatfix or WalkMe could suit complex internal stacks. For an all-in-one customer onboarding tool, consider Product Fruits.
We’re an all-in-one solution that offers a wide range of features at a fraction of the cost. Start a free trial today to learn how we can supercharge your onboarding flows. 📈
Further reading: Feature Launch: 6 Winning Strategies to Introduce New Features
