Oval3 is a global fantasy rugby platform designed for fans and enthusiasts, offering a fresh way to enjoy the sport. Users can build and manage dream teams, trade exclusive digital assets (such as limited-edition player cards as NFTs), join exciting online rugby events, and compete in fantasy leagues. Created by BAMG Sports, a UK-based gaming studio, Oval3 has cultivated a strong international fan base with a particularly active French-speaking community.
Oval3’s Communication Strategy
At first, Oval3 used Discord as its sole communication channel for promoting updates, games, and exclusive offers. However, the Product Team soon realized that this approach didn’t reach all Oval3 users. This discovery highlighted the need for more diverse ways to connect with their entire fan base.
To ensure every player has direct access to the latest news, the Oval3 Product Team implemented a suite of in-product announcements on the platform. These announcements, along with other Product Fruits features such as the Life Ring Button and Product Tours, allow Oval3 to reach its entire audience. By communicating directly with every user—whether they engage through Discord or not—Oval3 can now connect with 100% of its player base.
“We can now communicate directly with our users in real time on our platform, without relying on external tools like Discord or email.” — Oscar Thornton, Product Manager, BAMG Sports.
How it works
When a new rugby event or NFT card release occurs, BAMG Sports’ Product Team primarily uses two types of in-product announcements: pop-ups and the newsfeed. Rather than segmenting its audience, Oval3 broadcasts these updates to all users, ensuring everyone can access key announcements.
- Newsfeed: A central hub within the Oval3 app where users can easily access updates on player card releases, game features, and special events.
- Pop-Up Banners: Real-time notifications that prompt fans to seize limited-time offers, join upcoming events, and explore new features—all within the app.
“The Newsfeed feature helps us deliver all updates and news daily, especially for users who might dismiss large banners but want to return to the information later. Banners are great for delivering invitations to major events and campaigns.” — Oscar Thornton, Product Manager, BAMG Sports.
Power Tip from the Product Team: Leveraging Multilingual Communication
To better serve their large French-speaking fan base, the Product Team launched user onboarding flows and announcements in French, complementing the existing English version.
“Localizing our onboarding content was crucial for engaging our French-speaking users. Product Fruits made it easy to deliver a personalized experience to users in different countries, ensuring everyone feels connected and informed from the beginning.” — Oscar Thornton, Product Manager, BAMG Sports.
Product Fruits facilitates this by allowing the Product Team to configure language settings. This ensures users receive announcements and tour content in their preferred language through a simple code parameter.
The Results
- Increased user engagement through in-app updates, outperforming traditional channels like Discord and email
- Quicker adoption of seasonal events and promotions
- Boosted revenue from NFT sales and event participation, driven by targeted in-product announcements
Back to You
Ready to take your in-product communication to the next level and drive revenue like Oval3? Here’s your chance to learn from the experts!
Join our free live webinar on Thursday, November 7, 2024, at 5 PM CET (Berlin, Prague time) to discover how to build powerful in-app communication strategies. This is your opportunity to gain insights into engaging users effectively within your product and boosting your bottom line.
Also, don’t miss our case study on how BAMG Sports used in-app communication to enhance user engagement and drive revenue. It’s a treasure trove of practical tips and strategies you can apply to your own product.
