Discover the top product feedback tools that can enhance user experience and drive growth. Read on to find the best product feedback software that perfectly fits your needs!

For product or marketing managers and their teams, gathering real user insights keeps a pulse on what works, what doesn’t, and what could be next. Beyond personal insights or team discussions, it’s often the direct voice of the user that reveals the most. Engaging with users allows product teams to pinpoint what features resonate, what might need changes, and how to prioritize future updates. 

Feedback tools bridge the gap between product teams and users, making it easy to collect honest opinions and valuable experiences. We’ve analyzed the market and cherry-picked 15 top tools to help your team gather and act on user feedback.

Want to streamline your product feedback process? Try Product Fruits with a free 14-day trial and see how it drives real insights.

Who Benefits from Product Feedback Tools?

Product or customer feedback tools are essential for building products that meet user needs and solve real problems. Here’s who can benefit from using them:

• Product managers – Stay in tune with user needs and prioritize feedback-based features.
• UX and UI designers – Get firsthand insights on what users find intuitive or confusing in design.
• Marketing teams – Understand what users love about the product, making highlighting campaign benefits easier.
• Customer support teams – Spot common issues and provide faster, targeted solutions based on actual feedback.
• Founders and startups – Make data-driven decisions early to build a product that resonates with your target audience.
• Developers and engineers – Discover which technical aspects need improvements directly from users’ experiences.

15 best product feedback tools

Finding the right product feedback software can save your team hundreds of hours in research and development. We’ve tested and compared the top 15 tools for collecting, organizing, and acting on user feedback—from free options for startups to advanced platforms for enterprise teams.

#1 Product Fruits

First up is our very own customer feedback software, Product Fruits. It may seem biased, but our user reviews speak volumes about its offerings. Product Fruits combines feedback collection and onboarding into one intuitive platform. It lets product managers understand user reactions to features and guide users seamlessly through their journey.

Product Fruits offers customizable onboarding flows, in-app messaging for announcements, and NPS surveys to track user satisfaction. The feedback widget allows users to share thoughts directly within the app, and the tool also includes pop-ups, checklists, and tooltips to create an engaging experience. With AI-driven insights, Product Fruits provides valuable predictions about user behavior. 

Top Features of Product Fruits

• In-app surveys – Gather direct user feedback within the app to see what users think as they navigate.
• Interactive walkthroughs – Guide users through new features with step-by-step instructions to keep engagement high.
• Customizable feedback widgets – Add feedback options anywhere in your product, letting users share thoughts in real-time.
• NPS tracking- Measure user satisfaction with built-in NPS surveys, which make it easy to gauge loyalty and areas for improvement.
• Behavior-triggered messages – Reach out to users based on specific actions and make feedback more relevant and timely.

Pricing

Product Fruits offers three simple pricing plans to fit different team sizes. The Core plan costs $79/month for up to 1,500 users and includes tours, checklists, and AI writing tools. The Boost plan adds extra capabilities for teams wanting more features at $139/month (also for 1,500 users). Bigger companies can pick the Enterprise plan with custom pricing, which adds SAML SSO and custom integrations. Core and Boost plans come with a free trial, and there’s no confusing pricing – you’ll know exactly what you’re paying for. And of course, you can test-drive it for free.

#2 Refiner

Next up is Refiner, a user feedback software explicitly designed for modern software companies. It simplifies the process of gathering insights through in-app micro surveys. This tool lets companies track customer satisfaction, assess feature adoption, and collect product feedback to shape future developments.

Refiner is known for its extensive survey customization and advanced targeting capabilities. It’s popular among UX and product teams, enabling them to engage the right users at the right moments. Thereby delivering more relevant insights that can guide product improvements.

Top Features of Refiner

• In-app micro surveys: Collect feedback directly within your application. This allows users to share their thoughts without leaving the platform, ensuring higher response rates and more relevant insights.
• Customizable survey types: To tailor your feedback collection to specific needs, choose from various survey formats, including NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), and CES (Customer Effort Score).
• User Profiling: Gain a deeper understanding of your user base by profiling customers through targeted surveys.

Pricing

Refiner has three plans: Essentials at $99/month for startups with basic survey features, Growth at $239/month with extra tools like tracking and integrations, and Enterprise with custom pricing for big companies who need unlimited surveys and team features. Both Essentials and Growth plans include 5,000 monthly active users.

#3 Survicate

Survicate is a flexible product feedback tool primarily known for its ease of use and speed in launching surveys. It offers multi-channel surveys to gather in-depth user insights, from NPS and CSAT to customized question formats. Its most significant advantage is that teams can get surveys up and running in minutes with just a few lines of code. It captures live feedback as users interact with the product.

Survicate’s advanced audience segmentation and targeting capabilities let teams engage the right users at ideal moments, such as post-purchase or during feature exploration. Additionally, AI-driven survey analysis groups responses into actionable categories. 

Top features of Survicate

• In-product surveys: Launch targeted, contextual surveys directly within the product with minimal coding.
• Advanced targeting: Engage specific user segments at crucial moments using event-based triggers.
• AI-driven analysis: Organize survey results into themes with automated categorization and topic grouping.

Pricing

Survicate offers five pricing plans: Free with 25 monthly responses and basic features, Good at €99/month with 500 responses, Better at €149/month with 1000 responses and mobile SDK features, Best at €249/month with 2500 responses and advanced features like data export API, and Better Than The Rest starting from €299/month with custom response limits for large enterprises.

#4 Qualaroo

Quaraloo, now integrated with ProProfs, captures in-the-moment user insights using highly customizable micro surveys, or “Nudges.” These Nudges appear as non-intrusive pop-ups on websites and mobile apps. 

Qualaroo’s AI-powered analytics, backed by IBM Watson, categorizes feedback based on sentiment and keyword trends. It enables quick interpretation of user emotions and pain points. A Word Cloud visualization lets product teams view the most mentioned ideas from open-ended responses. 

Top features of Qualaroo

• Advanced targeting and nudges: With Qualaroo Nudges, product teams can target specific user segments based on behaviors, location, or time spent on the page. 
• AI-powered sentiment analysis: Qualaroo provides sentiment analysis, automatically categorizing feedback and identifying trends to offer actionable insights, even across large volumes of responses.
• Nudge for prototype testing: This unique feature allows teams to gather product feedback on new features or prototypes before a full launch.

Pricing

Qualaroo offers a free plan for startups with up to 50 responses and a Business plan for established businesses at $19.99 per 100 responses per month (or $239.88 annually for 1,200 responses). The Business plan includes everything in the free version, plus advanced features like mobile surveys, sentiment analysis, and integrations.

#5 Canny

Canny is a popular tool for capturing, analyzing, and prioritizing product feedback. Its simple interface allows customers to submit feature requests, upvote existing suggestions, and engage in discussions. The platform’s automated feedback analysis further supports informed decision-making by letting teams segment and categorize user insights.

Canny’s public roadmap feature allows companies to share upcoming features or ongoing projects with their users. Its changelog function notifies users when their requested features are released. This keeps users engaged and aware of improvements.

Top features of Canny

• Prioritization tools: Teams can prioritize collecting customer feedback based on metrics like customer value or impact, using insights to drive product roadmap decisions.
• Public roadmaps: These are for sharing planned and in-progress features, helping manage user expectations, and building transparency around product updates.
• Changelog notifications: Automatically update users when requested features are released, keeping customers informed and engaged.

Pricing

Canny’s pricing plans range from a free option to more feature-rich tiers. The Free plan offers the basics to set up a feedback portal, while the Starter plan, at $99/month, provides advanced tools to get more out of your feedback. The Growth plan, at $399/month, is designed to scale insights across your team with unlimited integrations and automation. The top-tier Business plan includes additional permissions, compliance, and customization features, with optional add-ons available for enterprises.

#6 Hotjar

Hotjar is an insightful feedback and user analytics tool for understanding user interactions on websites and apps. With tools like heatmaps, session recordings, and feedback widgets, Hotjar allows product teams to capture real-time user feedback and visually track interactions. 

Hotjar’s feedback widget, “Incoming Feedback,” enables users to leave real-time feedback through emojis or direct comments. Thus, it becomes easy for product managers to capture voice-of-the-customer insights. Additionally, session recordings can be linked to feedback to add context, showing the exact user actions leading up to any issue. 

Top features of Hotjar

• Session recordings: Observe user journeys through recorded sessions and identify friction points or confusion as they navigate the product.
• Heatmaps: Visualize where users click, scroll, and hover to provide insights into engagement and attention areas.
• Survey tool: Create custom surveys that appear at key user interactions, which allows teams to gauge customer sentiment and identify areas for improvement.

Pricing

Hotjar offers a free basic plan with limited features, while paid plans start at around $49/month for advanced feedback and user behavior analysis. This flexible pricing structure caters to various needs, from smaller teams to enterprises looking for detailed user insights.

#7 UserVoice

UserVoice is a feedback management tool for product managers looking to organize and prioritize customer feedback. This platform makes it easy for users to submit ideas, vote on preferred features, and provide detailed feedback. Using voting and comment-based forums, UserVoice helps product managers identify everyday customer needs and spot opportunities for product improvements. 

The tool’s unique segmentation feature allows teams to categorize and rank feedback based on metrics like user engagement, account type, and potential business impact. Additionally, its analytics options enable tracking feature requests across customer segments. 

Top features of UserVoice

• Feedback forums: Provide a space where users can share ideas, upvote suggestions, and discuss features
• Idea tracking: Capture and track ideas from users, which allows teams to keep a record of popular requests and follow up on them.
• Reporting tools: Generate reports that help product teams see patterns in user feedback and identify areas for improvement.

Pricing

UserVoice has four pricing tiers: Growth ($999/month for 1000 users), Team ($1,299/month for 3000 users), Strategic ($1,499/month for 5000 users), and Enterprise (custom pricing). Each plan adds more features for feedback collection, with Enterprise offering premium support and advanced security for larger organizations.

#8 Fider

Finder is an open-source platform for teams that need an effective way to gather, prioritize, and manage user feedback. It offers a structured platform where users can submit feature requests, upvote existing suggestions, and create a consolidated feedback hub. 

It’s beneficial for smaller teams and startups that need a solution without unnecessary extras or complexities often found in enterprise-level tools. Fider’s open-source licensing allows teams to self-host and customize the tool to meet specific needs. This flexibility is ideal for teams that value control and adaptability.

Top features of Fider

• Prioritization through upvoting: Feedback items are ranked by upvotes, which helps teams focus on what users care about most.
• Simple interface: The platform emphasizes ease of use, encouraging user engagement and collecting feedback that is accessible for teams.
• Open-source flexibility: Teams can self-host and modify the platform for deeper customization. This setup also allows smooth integration with existing workflows.

Pricing

Fider offers a simple pricing model: one Cloud Subscription plan at $49/month with a 15-day free trial. This all-inclusive plan provides every feature, including unlimited customers, feedback, team members, and features like multiple languages, custom branding, SSO login, and API access. No credit card is required to start the trial.

#9 Trello

Trello is a flexible project management tool commonly used to organize tasks and workflows with visual boards, lists, and cards. Trello began as a task-tracking tool but now supports customer feedback collection and project management. Integrations with specialized add-ons make it versatile for managing feedback and project workflows. 

Trello’s setup can be enhanced with power-ups like the included integration for gathering feedback. This integration helps teams collect feedback continuously from stakeholders or customers without requiring multiple meetings. Boards can be customized with lists for categorizing tasks, while cards provide a space for team collaboration and discussion. 

Top features of Trello

• Power-ups for feedback collection: Improve feedback capabilities with power-ups like Includer or Bridge24, which enable easy feedback gathering, data exports, and reporting for deeper analysis.
• Collaboration features: Assign tasks, add comments, and mention team members directly on cards.
• Feedback boards: Teams can create customized Trello boards dedicated to collecting feature requests, sorting them into columns like “Suggestions,” “In Progress,” and “Completed” to provide clarity and transparency.

Pricing

Trello offers four pricing tiers: free for individuals or basic projects; standard ($6 per user/month) with collaboration tools like unlimited boards and custom fields; Premium ($12.50 per user/month), adding project views such as Calendar and Timeline; and Enterprise ($17.50 per user/month for 50+ users) for large teams needing extra security and control features like organization-wide permissions and public board management.

#10 UserTesting

UserTesting is popular with product design and marketing teams who want to see what customers think. It lets users research digital and physical products, targeting specific groups to get direct input. With tools for different testing formats, such as video recordings and live interactions, UserTesting supports feedback collection throughout the product development process.

One of UserTesting’s standout features is its ability to capture feedback through detailed participant responses. Users can record their screens and share their thoughts while using a product. 

Top features of UserTesting

• Various test formats: Users can conduct live interviews, usability tests, and surveys to gather feedback.
• Device compatibility: Participants can provide feedback using any device, including smartphones, tablets, and computers.
• Targeting options: Teams can choose specific user groups based on their demographics or interests to get relevant feedback.

Pricing

Contact UserTesting’s sales team to find out about pricing.

#11 Marker.io

Maker.io helps teams collect feedback and bug reports for their websites. It allows users to submit feedback directly from the website. Users can capture screenshots and annotations to illustrate their points. This tool is handy for developers and project managers, providing detailed technical metadata alongside user feedback. Teams can use Marker.io to integrate feedback directly into their existing issue-tracking or project-management systems. 

The platform features a widget that can be easily added to any website and customized to match their branding. Marker.io is flexible and supports various installation methods, including manual code snippets and plugins for popular content management systems like WordPress.

Top features of Marker.io

• Session replay: This feature enables teams to replay the users’ interactions before they submit feedback.
• Technical data capture: This feature automatically collects technical details like browser type, operating system, and screen size.
• Integrations: Works seamlessly with various issue-tracking and project management tools like Jira, Trello, and Asana. 

Pricing

Marker.io offers three pricing plans: Starter at $59/month, Team at $149/month, and a Custom plan with advanced features. The plans provide varying levels of functionality, from basic feedback and integrations to comprehensive developers tools, branding, analytics, and security/privacy controls.

#12 Delighted 

Delighted is a customer feedback tool that gathers insights through simple surveys. It enables teams to collect user feedback via various channels, including email, SMS, and web links. Delighted emphasizes user experience by providing customizable survey templates that allow brands to ask the right questions to their audience. 

One of Delighted’s standout features is its net promoter score (NPS) capability, which measures customer loyalty and satisfaction. The platform also provides detailed analytics, which helps teams understand the sentiment behind the feedback and identify trends.

Top features of Delighted 

• Multi-channel surveys: Reach customers through email, SMS, or web links to gather feedback wherever they are most comfortable.
• Customizable templates: Create surveys that match your brand’s voice and style with easy-to-use templates.
• Insightful analytics: Access detailed reports and analytics to identify trends, sentiment, and areas for improvement based on user feedback.

Pricing

Delighted offers pricing plans ranging from a free plan to a $224/month Premium plan. The plans provide varying levels of responses and users and include Delighted Surveys and Delighted CX features. The plans scale to fit different business needs, starting at 25 responses and one user for free and up to 500 responses and ten users in the Premium plan.

#13 Appzi

Appzi is a user feedback platform that helps businesses gather valuable insights directly from website visitors. It enables companies to capture specific feedback by embedding customizable feedback widgets on websites. This platform benefits product managers, designers, and development teams that need real-time customer insights without disrupting the user’s journey.

The platform’s simplicity and flexibility suit various use cases, from general product feedback to specific issue tracking. Appzi provides an intuitive way for users to give feedback through comments or ratings. Teams can further analyze and organize this feedback to address user needs and improve their offerings.

Top features of Appzi

• Customizable feedback widgets: Tailor feedback forms to match the branding and style of your website.
• Survey builder: Design targeted surveys to gain deeper insights into specific areas of interest.
• Negative feedback management: Identify and track negative feedback to make timely improvements and prevent churn.

Pricing

Appzy pricing ranges from $29/month for the Basic plan to $349+/month for the Pro plan. The Standard plan is the most popular option at $89/month. The plans scale to accommodate businesses of different sizes, from small teams to large enterprises.

#14 SatisMeter

StatisMeter helps businesses monitor customer satisfaction and improve product experiences. By using surveys like NPS (Net Promoter Score), CSAT (Customer Satisfaction Score), CES (Customer Effort Score), and PMF (Product-Market Fit), SatisMeter enables companies to gather insights from customers at different stages of their journey. This tool offers integrations with various platforms, including Slack, Intercom, and Salesforce.

One of SatisMeter’s main benefits is its ability to customize survey delivery based on user behavior. And with options to target specific user segments or trigger surveys based on events.

Top features of SatisMeter

• Behavior-based targeting: The platform enables you to trigger surveys based on specific user actions and behaviors.
• Seamless integrations: With integrations for popular platforms like Slack, Intercom, and Segment, SatisMeter allows teams to manage feedback directly within the tools they already use.
• Multilingual and export capabilities: SatisMeter supports multiple languages and offers export options such as CSV and API access.

Pricing

SatisMeter offers three pricing plans – Free, Growth, and Enterprise. The Free plan is $0/month for 25 monthly responses and up to 250 active users. The Growth plan is $199/month for 1,000 responses per month and up to 10,000 active users. The company provides a custom Enterprise plan for enterprises with over 10,000 active users, which can be arranged by contacting them.

#15 Zonka Feedback

Zonka Feedback is a versatile customer experience management tool that allows businesses to collect and analyze customer feedback across multiple channels. The platform has advanced features, including options to measure customer experience (CX) metrics such as NPS, CSAT, and CES, which help organizations gauge customer loyalty and satisfaction. 

Focusing on integrating feedback management with action-oriented workflows, Zonka Feedback aims to close the feedback loop efficiently. It also supports various distribution channels, such as SMS, email, in-app, and web surveys. 

Top features of Zonka Feedback

• Real-time feedback collection: Capture feedback instantly with surveys that can be customized and distributed across multiple channels.
• CX metrics tracking: Track NPS, CSAT, and CES scores to understand customer satisfaction and service efficiency.
• Actionable reports and analytics: Access in-depth reports and analytics to gain insights.

Pricing

Zonka Feedback offers four pricing plans: Free, Starter, Growth, and Enterprise. The Free plan comes with 50 responses per month. The Starter plan is $79/month for 250 responses per month, targeting small teams. The Growth plan is $299/month for 1,000 responses per month, featuring advanced automation, white-labeling, and insights. The Enterprise plan is customized for larger organizations looking to transform their CX experiences.

Find the right fit for your feedback needs 

Now that we’ve explored a wide range of product feedback tools, it’s time to find the one that best fits your company’s needs. With so many options available, deciding which tool will work for you can be challenging.

If you’re looking for an intuitive, all-in-one platform to simplify your feedback process, consider checking out Product Fruits. It offers a user-friendly suite of features, including in-app surveys, interactive walkthroughs, and customizable feedback widgets. The tool’s AI-powered analytics can also provide valuable insights to guide product decisions.

Whether you’re running a small startup or a large enterprise, Product Fruits has pricing plans to accommodate different team sizes and budgets. And with the option to try it for free, you can explore the platform’s capabilities and see how it works for your business.