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Published May 13, 2024
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If you’re seeking Userlane alternatives, chances are you’re likely on the hunt for a robust digital production platform (DAP) with a wide range of features that fit your platform’s unique onboarding vision.

To save you from the hassle of searching and analyzing many available DAP options, we’ve selected three Userlane alternatives to consider. 

Here are our factors to help you find the best fit: 

  • Features and what jobs they get done
  • Pros and cons
  • Verified reviews from G2 and Capterra
  • Price

But first, what is Userlane?

Userlane is a digital adoption platform (DAP) that has a focus on employee onboarding and engagement. It enables organizations to navigate, execute, and iterate on:

  • Digital transformation
  • Change management
  • Software adoption
  • Digital employee experience
  • Customer support

Userlane helps your business with the above via user experience tools like in-app guidance, content creation, support channel integration, platform reporting, and more.

Userlane screenshot of main page

Image Source: Userlane

What makes Userlane a good fit?

Userlane makes your software processes simpler for your employees or customers to understand and navigate. As a result, it reduces your IT support costs.

We researched the benefits of Userlane as shared by verified reviews on G2 and Capterra:

  • Intuitive UI: Userlane’s editor is intuitive and quick to deploy, which makes it easy to simplify any complex process for your users. It works across multiple browsers, offers multi-language options, and blends well with existing user interfaces.
  • Integrations: Userlane integrates with leading HR software like Workday, Salesforce, Oracle, SAP, and Microsoft. However, it lacks integrations with other tools like HubSpot, Segment, Slack, third-party chat widgets, etc.
  • Multi-language option: Multiple language options are available across elements like tooltips. It automatically detects the user’s browser language preferences and changes them accordingly. However, these features are available at higher pricing tiers.

What makes Userlane a bad fit?

Although Userlane provides features specific to employee and customer onboarding, the software is ideal for companies with larger budgets and teams. 

According to customer reviews on G2 and Capterra, it does lack some features that may not fit certain business use cases:

  • Inadequate customization options: if you want to include custom brand elements or multiple media into your user flows, Userlane may not provide too many options. For example, you cannot include images or change the text format.
  • Basic analytics and reporting: Userlane’s analytics isn’t comprehensive and includes basic features. They are enough to understand shortcomings in your user flow, but you may require external tools for deeper product analysis.
  • Lacks feature stability: since Userlane is a young startup, it may lack advanced features like in-app surveys, a knowledge base, or onboarding checklists. Many reviews mention ‘workarounds’ facilitated by support teams, which may not be an ideal situation.

Price: Userlane has not made its pricing plans available publicly. You can book a demo to get a free trial and their sales representatives to find your best tier option.  

Here are the details for — Userlane Pricing

G2 ratings and reviews: 4.7/5

Capterra ratings and reviews: 4.5/5

Three Userlane alternatives – key features and benefits that will make you switch

We have zeroed in on three relevant Userlane alternative DAPs based on features, use cases, pricing, and reviews on G2 and Capterra:

  1. Product Fruits
  2. Userpilot
  3. Appcues

1. Product Fruits: ‘the most affordable DAP product out there!’

And… that comes without compromising on features, integration, or customization. You can hear all about it on Product Fruits reviews on G2.

Products Fruits provides comprehensive features for user onboarding to enable digital adoption. It provides features to improve product adoption, retention, and churn reduction — all at a fraction of the cost of other DAP tools.

Product Fruits screenshot of first page and all logos and accomplishments as a digital adoption platform

Image Source: Product Fruits

Here’s a list of key features provided by Product Fruits for every stage of user onboarding and product adoption:

  • Onboarding: product tours, interactive walkthroughs, and checklists
  • In-app nudges: tooltips, hints
  • Surveys: like NPS, CSAT, welcome surveys
  • Announcements: modals, pop-ups, banners, news feed
  • Support: via life ring buttons, feedback widgets, knowledge base

Product Fruits allows you to highlight your brand elements via customizable features. You can also adapt the product adoption flows based on user behavioral triggers.

For example, after a user signs up, and has used certain features for their use case, then you can design two potential workflows based on their behavior:

  1. If the user is inactive, you can trigger re-targeting flows to bring them back into your app.
  1. If the user is actively using your app, you can push them further into the funnel to explore more relevant features for their use case.
Example of user segmentation on Product Fruits

Image Source: Product Fruits

Advantages of Product Fruits over Userlane:

Here’s why you should choose Product Fruits over Userlane, based on real and verified customer reviews on G2 and Capterra:

  • Easy implementation: some Userlane reviews report that their code selector is ‘tricky to work with’ and often requires assistance from their support team. While Product Fruits is a no-code tool – and helps save any investment in additional developer talent or resources to implement user onboarding.
  • AI-writer for onboarding copy: within seconds, you can write, edit, and test your copy as per your brand’s voice. At the moment, Userlane does not provide the latest AI-enabled features.
  • SME and startup-friendly pricing: with a reasonably priced basic plan and a free trial, startups and SMEs can quickly get started and scale up as they grow.

Here’s a more detailed comparison –  Product Fruits vs Userlane

Table of comparisons with checks and crosses between Useerlane and Product Fruits to help reader decide and see comparison visually

Image Source: Product Fruits

Product Fruits is also the first Digital Adoption Platform to introduce AI into onboarding flow creation

Considerations with Product Fruits vs Userlane

  • Focused on ‘users’, and not ‘employees’: unlike Userlane, which has a focus on employee onboarding and engagement, Product Fruits is focused on user onboarding.
  • Requires integrations for complex flows: Product Fruits cannot handle parallel or complex tours. For this, you have to integrate with other tools like HubSpot, third-party analytics, Slack, etc. However, Userlane’s integrations are limited to software like Microsoft, SAP, Workday, Salesforce, and Oracle only.
  • Custom screens for mobile: lacks customization of screen size and elements for mobile devices.

Price: Product Fruits offers you three pricing tiers:

Core: at $89 per month, you get all key features to help you implement interactive user flows with segmentation for up to 1500 users.

Boost: at $149 per month, you can have everything in basic + AI writer, surveys, custom events, a success manager, and more. This tier helps you make the most of Product Fruits features with additional or unlimited bandwidth.

Enterprise:  if you require custom features and integrations, ask for a custom quote.

Here are the details for — Product Fruits Pricing

G2 reviews and rating: 4.7/5  

Capterra reviews and rating: 4.9/5

2. Userpilot: comprehensive features suitable for large teams

Userpilot provides an all-in-one platform for product teams for user activation, engagement, and retention. It offers various features across in-app nudges, product analytics, and capturing user feedback.

Screenshot of Userpilot homepage with features

Image Source: Userpilot

Advantages of choosing Userpilot vs Userlane

On scouting Userpilot reviews on G2 and Capterra, we found three key advantages of Userpilot:

  • Intuitive editor: reviews suggest Userpilot’s editor is intuitive and the support team also helps with the setting up of user flows.
  • Templates: Userpilot’s no-code templates help you quickly kickstart the creation of user flows without much platform training.
  • Multi-language support: just like Userlane, Userpilot also offers content localization features.

Considerations with Userpilot vs Userlane

We have considered reviews from Capterra and G2 to highlight issues faced by Userpilot customers:

  • Inadequate analytics: you require integrations with third-party analytics tools to gain actionable insights from your onboarding data. But Userpilot offers limited integrations, though still more than Userlane — it includes HubSpot, Salesforce, Google Analytics, Amplitude, Intercom, Segment, and Heap.
  • Expensive: Userpilot offers a robust set of features for complete product experience management, but that comes at a heavy cost. Its starter plan itself starts from $249 per month, and the next Growth tier is at $749 per month. Also, Userpilot has too many features. Before choosing, list key features required by your product and choose your pricing tiers or alternatives accordingly.
  • Key features on growth plan: if you have specific use of their features like EU data hosting, resource center, event-based content triggers, content localization, and throttling — these are available on growth plans only. Product Fruits and Userlane have many of these features for lower-tiered plans.
  • Glitchy interface: some reviews report glitches freezing, and bugs while setting up complex flows on the Userpilot platform.

Take a peek  👀 check out how – Product Fruits stacks against Userpilot

Price: Userpilot offers three pricing tiers:

Starter: at $249 per month, you get to serve up to 2000 users with user engagement features, NPS, limited product analytics capabilities, and targeting.

Growth: at $749 per month, you get the starter features along with content localization, resource center, event-based targeting, dedicated customer success manager, and more.

Enterprise: if you want custom features, roles, premium integrations, and priority support, ask for a custom quote.

Here are the details for – Userpilot Pricing

G2 ratings and reviews: 4.6/5

Capterra ratings and reviews: 4.6/5

3. Appcues: many features and integrations, but at a steep cost

Appcues is a no-code product adoption platform for web and mobile applications. It is designed for non-technical teams to design engaging user experiences via onboarding tours, surveys, announcements, and more.

Screenshot of Appcues homepage with user onboarding features

Image Source: Appcues

Advantages of choosing Appcues vs Userlane

Based on our research on G2 and Capterra, here’s what makes Appcues stand out compared to Userlane:

  • No-code editor and Chrome extension: makes it easy to create product tours with a WYSIWYG editor. Product Fruits also offers a Chrome extension for easy user flow setup.
  • Multiple integrations and workflows: Appcues offers native, Zapier, and webhooks-based integrations across customer data platforms, analytics, marketing automation, and more. They also have workflow templates with platforms like Salesforce, Google Sheets, Calendly, etc — making it easy to get started.
  • Proactive customer support: Appcues’ customers have reported active support from their customer success teams for installation and integration processes. They help find workarounds for custom requirements. Note that Userlane, Product Fruits, and Userpilot also have positive reviews for their customer support.

Considerations with Appcues vs Userlane

Here are some issues reported by Appcues’ verified customers on G2 and Capterra:

  • Difficult installation: although many customers mentioned an intuitive user interface, some have reported a tedious installation process and onboarding that does require developer support.
  • Too many bugs: while setting up complex flows, Appcues’ customers have mentioned issues like work not getting saved, buggy Chrome extension, user flows not implemented properly, etc. Although they do mention support is always readily available.
  • Limited customization: for example, forms lack dropdown options, or you cannot customize images. Some features seem neglected — like, if you set custom fonts for pins or if your browser has ad-blockers, it may now show on your deployed app.
  • Too many features: customers have reported being overwhelmed with available features if you’re a beginner.

Take a peek  👀check out how Product Fruits stacks against Appcues.

Price: Appcues offers a three-tier pricing structure:

Essentials: at $249 per month for 2500 users, the Appcues essential plan includes surveys, pins, unlimited insights, and email support – but only ten events.

Growth: at $879 per month for 2500 users, you get everything in the essential plan + unlimited events, integrations, and advanced targeting capabilities with dedicated customer success support.

Enterprise: if you’re looking for more flexible terms and annual contracts, ask for a custom quote.

Here are the details for – Appcues Pricing

G2 reviews and ratings: 4.6/5

Capterra reviews and ratings: 4.8/5

How to choose the best Userlane alternative for your business?

Whether you’re still prospecting your first digital adoption platform or making a switch — it’s a good practice to choose a DAP whose pricing plan complements your product stage and can scale with it. 

For example, if you have plans to launch a desktop app in the future, a DAP with relevant capabilities would be a better choice.

Here are three key aspects to consider while making a final choice for a suitable DAP:

  • Product updates: opt for a DAP that constantly innovates, fixes bugs, and actively helps its struggling customers successfully onboard. This nurtures long-term engagement. You can proactively align your product development strategy to scale with the latest DAP updates.
  • Ask for a trial: once you’ve narrowed down your options, consider conducting trials or requesting demos of the top contenders to access usability, functionality, and performance.
  • Security and compliance: verify if the platform adheres to industry best practices for data protection and privacy. This is especially important if your organization deals with sensitive information or operates in regulated industries.

Considering user feedback on review websites also helps make informed choices — and with our Userlane alternatives guide, we have helped you check this from your list!

With Product Fruits, you can quickly get started with no requirement to code or commit to huge subscription costs — book a call with our onboarding specialists today.

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About the author

Harshala Chavan
Harshala is a writer with expertise in the no-code and process automation industry. She enjoys making digital products using no-code tools and travels avidly.

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